How to Attract and Engage Talent in the Midst of all the Noise

Celinda ApplebyOracle - Head of Global Recruitment Branding

• Oracle’s Recruitment Branding• Recruiter by trade• Mom of identical twin boys• Obsessed w/ Netflix, Shoes, & Hip-hop

Lippincott

Leadership Buy-In

First things first…

Relationships Matter

Build a strategy

Identify your social recipe

ComScore

@Life_at_Oracle

Keep it real

Content should purposeful…

Relevant…

#MyOracleDesk#WellnessWednesday

… and Engaging!

#LifeatOracle

Collaboration is key

Brand advocates

Educate. Engage. Empower.

83% of people trust the recommendations of friends and family

Nielsen

88% of people trust online reviews as much as personal recommendations

BrightLocal

Employee Generated Content• Personal outreach• Internal newsletters• Social media outreach• Internet research• Tagboard• Team meetings• Company events

Measure and Optimize

Key Takeaways

1

Build a brand taskforce

Turn marketing inward2

3

Measure and track success

4

Thank You!

@Oracle

@CareersatOracle

@Oracle

@Life_at_Oracle

@CareersatOracle

@LifeatOracle

Holla!