Leveraging Technology to Attract, Engage & Educate Museum Visitors
How to use content marketing to attract, engage and convert visitors
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21-Oct-2014 -
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Transcript of How to use content marketing to attract, engage and convert visitors
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Content MarketingHow to attract, engage
and convert visitors
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In the beginning, there was content1.
Why we go for content2.
We’re all publishers now3.
Making the most of what you have4.
B2C, B2B examples5.
Resources6.
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IN THE BEGINNING THERE WAS CONTENT
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WHY WE GO FOR CONTENT“Content Marketing means creating and sharing valuable free content to attract and convert prospects into customers, and customers into repeat buyers. The type of content you share is closely related to what you sell; in other words, you’re educating people so that they know, like, and trust you enough to do business with you.”
- copyblogger.com
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WHY WE GO FOR CONTENT• Increased visibility• Companies with blogs get 97 percent more
inbound links.• Blogs give marketers 434 percent more indexed
pages.• Blogs result in 55 percent more website visitors.
• Authenticity• Great content = top three reason people follow
companies on social media.• Sixty percent of Twitter and Facebook users are
more likely to recommend brands they follow.
Source: ContentPlus
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WHY WE GO FOR CONTENT• Results• Sixty-one percent
of companies reported finding customers via LinkedIN, 67 percent via Facebook, 53percent via Twitter.
• Sixty-three percent of companies say social media content increases marketing effectiveness.
Source: ContentPlus
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WHY WE GO FOR CONTENT
• New Website visitors
• Pick up from industry blogs
• Sustained site traffic
• Frequently repurposed
• Engagement opportunities
• Optimization & distribution
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MAKING THE MOST OF WHAT YOU HAVE
White paperBlogs
TweetseBook
SlideSharepresentation
E-Newsletter
Video
Podcast Infographic
Byline articles
Webinar
Facebook updatesCommenting opportunities
Case study
Pins
Q&As
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WE’RE ALL PUBLISHERS NOW
Content
Optimize
Distribute
Engage
Repurpose
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B2C EXAMPLES
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B2B EXAMPLES
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ADDITIONAL RESOURCES
• ContentMarketingInstitute.com
• Copyblogger.com• MarketingProfs.com• MetisComm.com
Rebecca [email protected]/in/[email protected]