Learn How to Attract and Engage Customers With Social Media.
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Learn How to Attract and Engage Customers With Social Media
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Transcript of Learn How to Attract and Engage Customers With Social Media.
Learn How to Attract and Engage Customers With Social Media
You Don’t Need Social Media
15 Points for Social Media Success
1)Diversifying and Connecting Social Media Tools
2)Develop and Target a Key Audience
3)Contests, Deals, & Offers
4)Post & Share Relevant Content - Quality vs.
Quantity
5)SEO – Search Engine Optimization
15 Points for Social Media Success
6) Interaction & Engagement
7) Make it Personal & Reflect Your Brand
8) Keep it Short and Sweet
9) Use Images & Videos as Much as Possible
10) Be Cautious of Wording and Grammar
15 Points for Social Media Success
11)Build a Strategic Alliance
12) Good Service Recovery
13) Utilize Platform Tools
14) Have Patience
15) Know When You Need to Adjust Your Strategy or
Take a New Approach
Facebook Overview
• Facebooko Fan Page + Vanity URLoAdvertisingoAnalytics http://www.facebook.com/MicroplayOntario
Twitter Overview
• TwitteroBioo TwellowoHashtagso@Mentions & @RepliesoRThttps://twitter.com/intriguemedia
LinkedIn Overview
• LinkedIno Full profile o Referenceso Groupso Profile Viewso Ask for an Introductionhttp://www.linkedin.com/in/intriguerobertmurray
Combining Brick & Mortar with Social Media
• Signage in Your Store• Signage on Your Business Cards• QR Codes
• Example: “Follow Us on Twitter to find out about exclusive specials”
It Should Be Noted:• There is no ONE way to use Social
Media for business• The only certainties are…• Your Content MUST be Interesting for
Your Target Audience• Engagement & Participation
is Critical
Traditional Marketing
Engagement Engagement
How We Engage our Clients
• People don’t like to hear that you think you are amazing
• People love to hear about amazing experiences from their friends
• Engage a small group and they will tell their friends
How We Engage our Clients
How We Engage our Clients
• Engagement leads to loyalty• Loyalty leads to word of mouth• Word of mouth leads to more sales
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