Post on 22-Jan-2015
description
Get Serious about Social: How Social Media is Transforming Higher Education
hootsuite.com
#UCASADM
Merinda Peppard EMEA Marketing Director,
HootSuite
@Peppard @hootsuite_uk
Of departments handle their own social media
*CASE : Council for Advancement and Support of Education 2014: Social Media Survey of 2000 respondents of CASE members, USA
Higher Ed Departments working in Silos
83 %
The evolution of the social campus?
Of multi-channel campaigns included Social
From Aggregation to Integration
52%
*CASE : Council for Advancement and Support of Education 2014: Social Media Survey of 2000 respondents of CASE members, USA
Audience
Goal
Content
Resources
Existing Accounts
Collaboration
Social Platforms
Other Accounts
Support
Efficient
Workflows
Of Vice-Chancellors host their own blog
*University of Massachusetts Dartmouth, Center for Marketing Research: 2012-2013
Higher Education Execs are Social
35 %
Vice – Chancellor’s Office
Authentic Voice Keep Audience in Mind
Participate & Engage Communicate Strategy
Admissions
Of Students who use social said it influenced their choice
*University of Massachusetts Dartmouth, Center for Marketing Research: 2012-2013
75% of Prospective Students Use Social
38 %
Directly attribute an increase in enrollments to social media
*University of Massachusetts Dartmouth, Center for Marketing Research: 2012-2013
Social Drives Enrollment
41 %
Admissions
Begin with Listening
Admissions
Begin with Listening
Drive Enrollment with Engagement
Admissions
Admissions
Begin with Listening
Drive Enrollment with Engagement
Build a Community &
Share
Student Services
Student Services
Link online & offline worlds
Stay compliant
Greater visibility of resources
Proactively resolve issues
Build campus culture
The Future of the Social Campus
Scale with Team Structures, Language filters, geotargetting
Custom Reports & Influencer profiles
Managed Security & Compliance Services
HootSuite Enterprise
Powerful Analytics
Custom Education for Enterprise
HSU: HootSuite University (Online)
ASMS: Advanced Social Media Strategy Certification (Online)
HootSuite Education Solutions
Higher Education Resources for Professors
hootsuite.com
#UCASADM
Merinda Peppard EMEA Marketing Director,
HootSuite
@Peppard @hootsuite_uk