How Social Media is Transforming Higher Education_ UCAS workshop 2014
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Get Serious about Social: How Social Media is Transforming Higher Education
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Most higher education institutions have seen social media emerge organically in various administrative, academic, and extra curricular departments. These departments have developed social media programs largely in isolation from one another, sometimes sharing best practices but rarely coordinating their efforts under a joint strategy. This presentation demonstrates how Universities can work across departmental silo's towards social success.
Transcript of How Social Media is Transforming Higher Education_ UCAS workshop 2014
Get Serious about Social: How Social Media is Transforming Higher Education
hootsuite.com
#UCASADM
Merinda Peppard EMEA Marketing Director,
HootSuite
@Peppard @hootsuite_uk
Of departments handle their own social media
*CASE : Council for Advancement and Support of Education 2014: Social Media Survey of 2000 respondents of CASE members, USA
Higher Ed Departments working in Silos
83 %
The evolution of the social campus?
Of multi-channel campaigns included Social
From Aggregation to Integration
52%
*CASE : Council for Advancement and Support of Education 2014: Social Media Survey of 2000 respondents of CASE members, USA
Audience
Goal
Content
Resources
Existing Accounts
Collaboration
Social Platforms
Other Accounts
Support
Efficient
Workflows
Of Vice-Chancellors host their own blog
*University of Massachusetts Dartmouth, Center for Marketing Research: 2012-2013
Higher Education Execs are Social
35 %
Vice – Chancellor’s Office
Authentic Voice Keep Audience in Mind
Participate & Engage Communicate Strategy
Admissions
Of Students who use social said it influenced their choice
*University of Massachusetts Dartmouth, Center for Marketing Research: 2012-2013
75% of Prospective Students Use Social
38 %
Directly attribute an increase in enrollments to social media
*University of Massachusetts Dartmouth, Center for Marketing Research: 2012-2013
Social Drives Enrollment
41 %
Admissions
Begin with Listening
Admissions
Begin with Listening
Drive Enrollment with Engagement
Admissions
Admissions
Begin with Listening
Drive Enrollment with Engagement
Build a Community &
Share
Student Services
Student Services
Link online & offline worlds
Stay compliant
Greater visibility of resources
Proactively resolve issues
Build campus culture
The Future of the Social Campus
Scale with Team Structures, Language filters, geotargetting
Custom Reports & Influencer profiles
Managed Security & Compliance Services
HootSuite Enterprise
Powerful Analytics
Custom Education for Enterprise
HSU: HootSuite University (Online)
ASMS: Advanced Social Media Strategy Certification (Online)
HootSuite Education Solutions
Higher Education Resources for Professors
hootsuite.com
#UCASADM
Merinda Peppard EMEA Marketing Director,
HootSuite
@Peppard @hootsuite_uk
