Social Networking Sites & Social Proof Marketing

Jeff BaxterMortgage Banking at the Beach

January 23, 2009

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Why Social Networking Sites

• I need “social proof”– simply the theory that people’s behavioral

patterns are highly influenced by the actions of the people or community around them.

• I seldom see clients face-to-face• I rely on referral market almost 100%• People don’t know me from say Jeff “Skunk”

Baxter

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They don’t know me, but they know I know mortgages!

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Where I hang?

• Active|Rain – www.activerain.com• Twitter – www.twitter.com• Facebook – www.facebook.com• Linked In – www.linkedin.com• Zillow – www.zillow.com• Zoominfo – www.zoominfo.com• Namyz - www.namyz.com

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Active |Rain

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Active|Rain Blog

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My Blog

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Twitter: communicate with your network 140 characters at a time!“I’m quoting 4.875% with 0 points on a $300,000 loan with 20% down and a 720 credit score.”

“Yesterday I closed a refi for past clients who just bought their home last August. Dropped their rate by 1.5% -saving $200 per month.”

Blog post on A|R is automatically posted to my Twitter account.

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Facebook

My Realtors

My B

logs

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LinkedIn – real value with professionals, realtors, investors. Build your network and most importantly – recommendations.

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LinkedIn – link in your Blog

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LinkedIn – Real Social Proof

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Zillow – Mortgage MarketplaceAccess to discussion boards, answer questions for consumers,

provide quotes, get rated

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Blackberry Tricks & Tips• I’ll add these later