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Social Networking - Why it matters to Philanthropy and How to get Started
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Transcript of Social Networking - Why it matters to Philanthropy and How to get Started
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Social NetworkingWhy it matters in Philanthropy
& How to get started
Presented by:Sidney R. Hargro
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Effective calls toaction matter to
philanthropy
Assumptions
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Thoughtleadershipmatters to
philanthropy
Assumptions
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Opinions andperceptions
matter tophilanthropy.
Assumptions
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Social Networking Matters
• Offers free, effective way to issue a call-to-action
• Places you in contact with well-known andlittle-known thought leaders
• Brings opinion and perception scanning inhouse
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Before Social Networking
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1One-to-Many
Before Social Networking
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2One-on-one
Before Social Networking
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2One-on-one
Before Social Networking
1One-to-Many One-to-many and
one-on-one is one-way interaction thatis limited inconnecting you withthe right people.
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With Social Networking
You AreHere
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With Social Networking
You AreHere
Listen toConversations
Offer valuablecontent
Attract afollowing
Select who youwant to interact
with deeper
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With Social Networking
Followers(1,300+)
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With Social Networking
I follow(1,100+)
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With Social Networking
Valued Network(100+)
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With Social Networking
Valued Contacts(25+)
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Let’s Dive In…
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How do Igenerate“valuable”content to
share?
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Content Dashboard
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Content Dashboard
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Image Acknowledgements
• “My Social Network” - by Luc Legay• “Suessian Megaphone” - by The Paradigm
Shifter• “Time to Impact”• “Opinion” - by Mindful One• “In the Crowd” - by Pensiero• “The Search” - by DS photography