How I started using Social Networking
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Social Networking Sites & Social Proof Marketing Jeff Baxter Mortgage Banking at the Beach January 23, 2009
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Presention outlining how I started using Social Media as part of my marketing strategy.
Transcript of How I started using Social Networking
Social Networking Sites & Social Proof Marketing
Jeff BaxterMortgage Banking at the Beach
January 23, 2009
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Why Social Networking Sites
• I need “social proof”– simply the theory that people’s behavioral
patterns are highly influenced by the actions of the people or community around them.
• I seldom see clients face-to-face• I rely on referral market almost 100%• People don’t know me from say Jeff “Skunk”
Baxter
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They don’t know me, but they know I know mortgages!
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Where I hang?
• Active|Rain – www.activerain.com• Twitter – www.twitter.com• Facebook – www.facebook.com• Linked In – www.linkedin.com• Zillow – www.zillow.com• Zoominfo – www.zoominfo.com• Namyz - www.namyz.com
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Active |Rain
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Active|Rain Blog
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My Blog
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Twitter: communicate with your network 140 characters at a time!“I’m quoting 4.875% with 0 points on a $300,000 loan with 20% down and a 720 credit score.”
“Yesterday I closed a refi for past clients who just bought their home last August. Dropped their rate by 1.5% -saving $200 per month.”
Blog post on A|R is automatically posted to my Twitter account.
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My Realtors
My B
logs
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LinkedIn – real value with professionals, realtors, investors. Build your network and most importantly – recommendations.
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LinkedIn – link in your Blog
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LinkedIn – Real Social Proof
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Zillow – Mortgage MarketplaceAccess to discussion boards, answer questions for consumers,
provide quotes, get rated
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Blackberry Tricks & Tips• I’ll add these later
