“How Color Affects Communication”

COLOR is the element of art that is produced when light, striking an object, is reflected back to the eye.

COLOR is the important communication tool in visual communication

What is Visual communication

COLORS

Simplicity , clarity and consistency

Color combination Color combinationColor combination

Color combinationColor combinationColor combination

Color Combination

Color Contrast/Backgrounds

Backgrounds are very important in visual communication

POOR VISIBILITY

Effective color contrast

Color Symbolism COLOR associations is a very important factor

in visual communication.

COLOR symbolism can vary dramatically between cultures.

For example

In certain eastern cultures "RED" may be considered as a positive color and on the other hand in Western cultures the same COLOR may suggest danger

COLOR PSYCHOLOGY IN BRANDING AND MARKETING

KFCRED : FAST , INCREASE APPETITE

MC DONALDSYELLOW : HUNGER , GRAB ATTENTION

COLOR is powerful and important communication tool ; unless it is misused or overused

It is tied to religious, cultural,political and social influences

Different cultures react to COLOR differently by choosing right COLOR for your product you

can increase your sales

CONCLUSION