Sustainable Color Communication
-
Upload
color-solutions-international-csi -
Category
Lifestyle
-
view
399 -
download
0
description
Transcript of Sustainable Color Communication
Sustainable Color Communication
Sustainable Color Communication2
Sustainable Color Communication
Sustainability means to maintain, support or endure. In process terms, it would
mean developing a process that is infinitely repeatable
A sustainable color process is one that is infinitely repeatable and exhibits
positive influence on people, planet and profit
PeoplePlanet
Profit
Sustainable Color Communication3
Sustainable Color Inspiration
Color Inspiration in Design●Design decision has impact on development, production and retail●Design has the greatest potential for changing the output of the process●Most design decisions related to color will result in a chemical decision later in the
chain
Sustainable Inspiration●Live stream runway
` NY fashion week on YouTube ●Online forecasting
Fashion snoops, Style Sight and WGSN
Sustainable Color Communication4
Sustainable Color Design & Development
Impact of directly communicating from designer to vendor/textile mill
Color sample cuttings●As color sample cuttings may come from different sources – garments, pieces of fabric -
the dyes and chemicals used are unknown, and may not meet your quality and ecological requirements
●Traditionally the samples of color are too small for vendor/textile mill to produce RFT lab dip causing unnecessary use of water, energy, chemicals and in addition unnecessary sending of numerous physical lab dip samples for approval
Sustainable Color Communication5
Sustainable Color Production
The color standard of a color service provider that is connected to a dyestuff supplier provides answers to all the unknowns about the color inspiration
Knowing the dyes of the color ●The vendor/textile mill be presented with a color fundament (QTX file) the RFT of
dyeing the fabrics will improve and limit the wastage of water, energy, dyes and chemicals
●Using Globally available dyes and chemicals that are consistent in quality and are tested to meet your RSLs will limit damage to brand identity
●The right color on the rack results in more sales
Sustainable Color Communication6
The Impact of “Wrong First Time”
Sustainable Color Communication7
Sustainable Color Retail
Securing the Color Inspiration reaches the Consumer
Consistent Color Story●From Design , Development, Production to Retail●Across your different fibers and garments to allow for color merchandising●Under different light sources so that your customer will be happy as the color in
the store remains the same at home
Sustainable Color Communication8
Color Solutions International
www.colorsolutionsinternational.com