How color affects communication
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“How Color Affects Communication”
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Transcript of How color affects communication
“How Color Affects Communication”
COLOR is the element of art that is produced when light, striking an object, is reflected back to the eye.
COLOR is the important communication tool in visual communication
What is Visual communication
COLORS
Simplicity , clarity and consistency
Color combination Color combinationColor combination
Color combinationColor combinationColor combination
Color Combination
Color Contrast/Backgrounds
Backgrounds are very important in visual communication
POOR VISIBILITY
Effective color contrast
Color Symbolism COLOR associations is a very important factor
in visual communication.
COLOR symbolism can vary dramatically between cultures.
For example
In certain eastern cultures "RED" may be considered as a positive color and on the other hand in Western cultures the same COLOR may suggest danger
COLOR PSYCHOLOGY IN BRANDING AND MARKETING
KFCRED : FAST , INCREASE APPETITE
MC DONALDSYELLOW : HUNGER , GRAB ATTENTION
COLOR is powerful and important communication tool ; unless it is misused or overused
It is tied to religious, cultural,political and social influences
Different cultures react to COLOR differently by choosing right COLOR for your product you
can increase your sales
CONCLUSION
