HootSuite — Social Media Dashboard

Get to know HootSuite

Who is this blonde?

@Krystyl@Krystyl

@Invoker Reacts to the news of rebranding with Unicorns and

Rainbows

Rebranding to Unicorns

What does it do?

Spread MessagesMonitor Conversations

Track ResultsCollaborate with Teams

All social tasks, across networks, with one web tool

Spread Messages

Schedule and send messages to desired networks

Manage & Reply

Broadcast: Pre-schedule updates, Create drafts

Amplify: Re-Tweet, Reply-to-all, Forward by email

Monitor Conversations

Search the social web:

•brand mentions•product enthusiasts•campaign feedback•competitive insight•industry info + news

Gather reactions & opinion from public & customers

Collaborate with Teams

Securely invite teams to:

•Share important columns•Assign + respond to tasks •Collaborate on messaging•Customize workflow•Track follow-ups

Delegate tasks without sharing passwords

Measure Campaign Success

See what’s working with:

•Click-through summary•Individual message stats•Most popular messages•Referral source•Regional breakdown

• Export to PDF & CSV ++• Overlay with Google Analytics• Campaign specific stats

Understand social media ROI

Understand Reach

Increase message amplification:

•Filtering by influence or keyword•See who ReTweeted •Identify key mentions•Target your outreach

Learn patterns to help grow audience and brand

Identify Influencers

Gather audience insights by:

•Filtering by influence score•Understanding social web behaviour•Creating lists of key brand evangelists

Find opportunities and influencers in your network

Local Everywhere

Use geo-search to:

•Tap into local conversations•Distribute regional promotions•Increase location-based engagement

Target audiences geographically for focused results

Choose your Platform

5 Mobile platforms available – for free!

Variety of desktop apps

and plug-ins

Internationalized

Localized on web and mobile

Plus on-board translation on iPhone

What is HootSuite University?

Wait....what was that thing you said you did earlier?

What is HootSuite University?

Thanks from @HootSuite

Sign-up: hootsuite.com/plansHelp Desk: help.hootsuite.com Feature Requests: feedback.hootsuite.com Learning University: learn.hootsuite.com

Twitter @hootsuite, @hootsuite_u, @krystyl