MANAGING YOUR SOCIAL MEDIA CAMPAIGNS WITH HOOTSUITE

Jeanne hatton – Social Media Academy - @2DaysSocialAgeTwitter: @jeannehattonLinkedin: jeannehatton

Email: jeanne@uniti-online.ComHootsuite Certified Professional

Hootsuite Solution Partner

ME

Owner Uniti Solutions Ltd (18 years)Live in WillastonTraining and Consultancy

Social Media / Social Business / HootsuiteMicrosoft SharePointMicrosoft Office 365Microsoft YammerIBM Collaboration Solutions

AGENDA

What is Social Media and why use it?Social Media Management with HootsuiteWhy use HootsuiteWhat can Hootsuite do for my business

WHY SOCIAL MEDIA

Why is social media receiving so much attention?Ongoing decline of mainstream mediaAbility to connect with customers on a different levelNew prospecting techniquesBypass traditional media and take message direct to

the customer not saying traditional media is dead73% of all adults use Social Media

Gartner predicts ¼ of businesses will lose market position

SOCIAL AUTHORITY – WHY IS IT IMPORTANT

Huge impact of search – more than 85% of B2B decisions are done by search

New marketing is done by trust – need to become a “trusted advisor”

All about doing more with expertise – builds individual Social Authority

Give expertise freely to grow your social capital

HOOTSUITE

What is HootsuiteA social media management platformCan schedule postsCan discover contentCan generate analyticsCan aid social listening and social engagement

SOCIAL MEDIA ACADEMY @2DAYSSOCIALAGE @TWIRRAL1 @JEANNEHATTON

WHY USE HOOTSUITE

Adidas, Orange, FC Barcelona, Eurostar International, Oakley, ANZ Ban, Virgin, Sony, IKEA, Hard Rock, WWF and many more ………….

HOOTSUITE PLANS

SEE THE BIG PICTURE

– manage your social media profiles from a single dashboard. Post, tweet, share and comment without leaving Hootsuite

GETTING STARTED

Adding TabsLike a filing cabinet – each tab is a file Could be for each clientCan list search results and mentions

ADDING STREAMS

Streams are columns of information underneath each tab

Can set up 10 streams to each tabStreams can be from different profilesIf it is Facebook can set up a page

SOCIAL LISTENING

Listen to your prospectsListen to your

customersListen to your

competitorsListen for any mention

of your brand or company - or

IMAGES – BEST PRACTISE

1.TWITTER IMAGES SIZESheader photo:       1500 x 500

2.Profile photo:         400 x 400

3.In-stream photo:    440 x 220

FACEBOOK IMAGE SIZES1.profile image:        180 x 180 px

2.highlighted image: 1200 x 717 px

3. shared link:            1200 x 627 px

LINKEDIN IMAGE SIZES      1. Standard logo:     100 x 60      2. Banner image:     646 x 220 minimum      3. Career cover photo: 974 x 300      4. Square logo:          150 x 50

SHORTENING LINKS

Ow.ly or ht.ly can shorten You can track using

analytics - track using twitter analytics when you shorten a link

You can choose a thumbnail if sending it out to Facebook

TRACK YOUR SUCCESS – easy to read reports deliver real-time results of

your reach across the social web

SCHEDULE – CREATE NOW AND SHARE LATER

SCHEDULING

Bulk scheduling allows you to enter all your tweets into a spreadsheet and upload to Hootsuite

Bulk scheduling allows you to schedule up to 200 messages at a time

Put all urls into " marks. When they are uploaded they are shrunk into trackable owly links

PUBLISHER

Find content easilyUse composer box to send

to as many social networks as you like.

Schedule Drag and drop to fine tune

scheduled tweets

HOOTSUITE MOBILE

IOS and AndroidCan share – reply, retweet or translate to EnglishCan view @twitter name and see all profile infoHome page has stats, contacts and search settingsContacts – can quickly search for followers and

whose following you

ADD FREE APPS

– Enhance your personal dashboard with apps from the app directory such as MailChimp, Soundcloud, Tumblr, Instagram, YouTube, and more.

SHARE MORE WITH HOOTLET

ADD A TWITTER FEED

Try it yourself at: https://hootsuite.com/hootfeed

Hootsuite University provides you with expert level social media management skills and industry recognised certification so you can excel at your job and stand out from the pack. We use official Hootsuite materials in our courses.

HOOTSUITE UNIVERSITY

Get certified Become an expertHootsuite Certified

Professional Course17th & 18th November email jeanne@uniti-online.com

SOCIAL MEDIA ACADEMY @2DAYSSOCIALAGE We can get you set up on Hootsuite We can help you set up your dashboard and define your

social strategy We can help you or your staff become Hootsuite Certified

Professional(s) We can provide social media management

Hootsuite Certified Professional Course17th & 18th NovemberIn Port Sunlight

Twitter training for business by Thomas Parr (@Twirral1)1 x 4 hour session

SOCIAL MEDIA ACADEMY @2DAYSSOCIALAGE @TWIRRAL1 @JEANNEHATTON

Live Marketing by TwirralMarketing – Thomas Parr £50 per month

FROM THE SOCIAL MEDIA ACADEMY JEANNE HATTONTWITTER: @JEANNEHATTONLINKEDIN: JEANNEHATTONEMAIL: JEANNE@UNITI-ONLINE.COM

HOOTSUITE CERTIFIED PROFESSIONAL

Thank you – if you enjoyed this presentation please tell all your followers

SOCIAL MEDIA ACADEMY @2DAYSSOCIALAGE @TWIRRAL1 @JEANNEHATTON