“”

Internet:  absolute communication, absolute isolation.Paul Carvel

1890Telephone

1973Mobile Phone

1996Social Media

1950Television

1995Webmail

90 21 17 5 4

Source: http://www.acainternational.org

Adoption of Modern Media

Social Revolution

30 BillionPieces of content shared on Facebook per monthPieces of content shared on Facebook per month

Source: RoyalPingdom

25 Billion25 BillionTweets on Twitter in 2010

Source: RoyalPingdom

5 BillionImages on Flickr

2 BillionVideos watched per day on YouTubeVideos watched per day on YouTube

Source: RoyalPingdom

152 MillionThe number of blogs on the Internet

Source: RoyalPingdom

I blogtherefore

I am

Source: Royal Pingdom, Synmantec

107 Trillion emails sent in 2010

89.1%SPAM

107 Trillion emails sent in 2010

Source: Royal Pingdom, Synmantec

Source: Royal Pingdom, Synmantec, en.wikipedia.org/wiki/List_of_social_networking_websites

1.8b+ email accounts40 years

3b+ social accounts15 years

1.8b+ email accounts40 years

Source: Royal Pingdom, Synmantec, en.wikipedia.org/wiki/List_of_social_networking_websites

Email is DecliningEmail is on the Decline

Social is More Viral

“”

Social Media is about the people! Not about your business. Provide for the people and the people will provide for you!

Seth Godin

Listen & Engage Monitoring: ROI:

SalesMeasuring:

Community & Success

Monitoring & Measuring

Monitor

1. To keep track of systematically with a view to collecting information

 [mon-i-ter]noun

ListenMonitoring

FocusMonitoring

EngageMonitoring

ScheduleMonitoring

AnalyticsMonitoring

Suggestions

Misspellings#1

Track Competitors and Executives

#2

Geo Location#3

Measure [mezh-er]noun

1. The act or process of ascertaining the extent, dimensions, or quantity of something; measurement.

CommunityMeasuring

Time Management

Measuring

Suggestions

Find Your Issue #1

Create KPI’s#2

All Media Mentions#3

Get Tools

It’s Everywhere

Thank you!I’m @Steve1johnson

BlackBerry

Photo Credits