Hoot suite.monitoring.measuring
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Transcript of Hoot suite.monitoring.measuring
“”
Internet: absolute communication, absolute isolation.Paul Carvel
1890Telephone
1973Mobile Phone
1996Social Media
1950Television
1995Webmail
90 21 17 5 4
Source: http://www.acainternational.org
Adoption of Modern Media
Social Revolution
30 BillionPieces of content shared on Facebook per monthPieces of content shared on Facebook per month
Source: RoyalPingdom
25 Billion25 BillionTweets on Twitter in 2010
Source: RoyalPingdom
5 BillionImages on Flickr
2 BillionVideos watched per day on YouTubeVideos watched per day on YouTube
Source: RoyalPingdom
152 MillionThe number of blogs on the Internet
Source: RoyalPingdom
I blogtherefore
I am
Source: Royal Pingdom, Synmantec
107 Trillion emails sent in 2010
89.1%SPAM
107 Trillion emails sent in 2010
Source: Royal Pingdom, Synmantec
Source: Royal Pingdom, Synmantec, en.wikipedia.org/wiki/List_of_social_networking_websites
1.8b+ email accounts40 years
3b+ social accounts15 years
1.8b+ email accounts40 years
Source: Royal Pingdom, Synmantec, en.wikipedia.org/wiki/List_of_social_networking_websites
Email is DecliningEmail is on the Decline
Social is More Viral
“”
Social Media is about the people! Not about your business. Provide for the people and the people will provide for you!
Seth Godin
Listen & Engage Monitoring: ROI:
SalesMeasuring:
Community & Success
Monitoring & Measuring
Monitor
1. To keep track of systematically with a view to collecting information
[mon-i-ter]noun
ListenMonitoring
FocusMonitoring
EngageMonitoring
ScheduleMonitoring
AnalyticsMonitoring
Suggestions
Misspellings#1
Track Competitors and Executives
#2
Geo Location#3
Measure [mezh-er]noun
1. The act or process of ascertaining the extent, dimensions, or quantity of something; measurement.
CommunityMeasuring
Time Management
Measuring
Suggestions
Find Your Issue #1
Create KPI’s#2
All Media Mentions#3
Get Tools
It’s Everywhere
Thank you!I’m @Steve1johnson
BlackBerry
Photo Credits