Post on 23-Aug-2020
The Board of Dermopharmacy of the General Spanish Council of Pharmacists has been working for the last six years on putting into practice health campaigns on photoprotection targeted at different groups of soci-ety with the primary objective of modifying habits in order to prevent the short- and long-term harm caused by the sun. Presented here are the campaigns that have been conducted in the last two years and, in linewith the results obtained, a new campaign has been planned in the field of oral hygiene targeted at children in order to prevent caries and periodontal diseases, which have a high prevalence among the population.
Introduction
HEALTH CAMPAIGNS IN DERMOPHARMACYHEALTH CAMPAIGNS IN DERMOPHARMACY
Material and methods
P e d r o C a p i l l a , A n a A l i a g a , D a n i e l F e r n á n d e z - G e n e r a l S p a n i s h C o u n c i l o f P h a r m a c i s t s
During 2003 and 2004 different health campaigns in Dermopharmacy have been carried out with thecollaboration of pharmacists and jointly with Laboratories, Associations and the Ministry of Health andConsumption. The appropriate materials have been produced in accordance with the methodology ofeach campaign and the targets they are aimed at.
Solar awareness To modify solar habits among the population. To evaluate the phototype of each person.To recommend the most suitable photoprotector. To give personalised advise.
June 2003 and 2004
Board of Dermopharmacy of the General Spanish Council of Pharmacists. Members of theBoard of Dermopharmacy of the Official Associations of Pharmacists. CommunityPharmacists. Vichy Laboratories.
Poster. Invitations distributed in Pharmacies. Surveys in order to learn about solar habitsand phototypes. Indicator cards on photoprotection.
Open-day sessions in the Official Associations of Pharmacists.
The general public.
This summer love yourself a lot
To inform the population and make it aware of the risks of activities carried out in summer, such as burnsand sunstroke, the dangers of swimming after a meal, insets bites, etc. Personalised recommendations onphotoprotection from pharmacies. Training of Red Cross volunteers by pharmacists.
June – September 2003.
Board of Dermopharmacy of the General Spanish Council of Pharmacists. Members of the Boardof Dermopharmacy of the Official Associations of Pharmacists. Community Pharmacists. Red Crossvolunteers. Isdin Laboratories.
Poster. Display with informative leaflets.
Pharmacies, beaches, swimming pools, aquatic parks and reservoirs.
Objectives:
Dates:
Places held:
Collaborators:
Target:
Materials:
Objectives:
Dates:
Collaborators:
Places held:
The general public.Target:
Materials:
Sun, skin and photoprotection
To make children aware of the risks of exposure to the sun without suitable protection. Talk from the pharmacist on promoting infant health incollaboration with school teachers and educationalists. To provide teachers with educational material in order to complement the talk from thepharmacist.
May – June 2004.
Board of Dermopharmacy of the General Spanish Council of Pharmacists. Members of the Board ofDermopharmacy of the Official Associations of Pharmacists. Community Pharmacists. Isdin Laboratories.
Educational video in three parts, “sun”, and its beneficial and harmful effects, “skin”, its description and how it defends itself against attack by the sun, and “photoprotection”, the need to use photo-protectors and how to apply them. Instruction dossier for pharmacists on photoprotection. Surveys targeted at children before and after the pharmacist has given his educational talk to the children via the video. Leaflet-survey targeted at parents in order to learn their solar habits along with advice on photoprotection. Teaching material so that teachers and educationalists can make children understandabout the use of photoprotectors and how to apply them properly.
Schools, both public and private.
Objectives:
Dates:
Collaborators:
Places held:
Children aged between 8 and 12.Target:
Materials:
Avoid the attacks on health and life that can result from exposure to the sun without photoprotection. To promote the solar protection guide inorder to publicize recommendations for understanding the labelling on photoprotectors and choosing the right product. Daily indication of ultra-violet index (UVI).
July – September 2003.
Board of Dermopharmacy of the General Spanish Council of Pharmacists. Ministry of Healthand Consumption. Spanish Association against Skin Cancer. Community Pharmacists.
Poster. Poster for showing the ultraviolet index (UVI). Guide solar protection. Information leaflet.
Pharmacies in Spain.
Objectives:
Dates:
Places held:
The general public.Target:
Materials:
Collaborators:Conclusions
The General Spanish Council of Pharmacists - Villanueva, 11 -7º - 28001 MADRID- Spain - Telf: 00 34 91 431 25 60 - Fax: 00 34 91 432 81 00 - E Mail: congral@redfarma.org
Results
Solar awareness
This summer love yourself a lot
Sun, skin and photoprotection
Give years to your life
The impact of the health campaigns on society has been evaluated with the data that has been obtained so far fromsurveys, the distribution of materials, participation of pharmacies, pharmacists, Official Associations ofPharmacists, number of schools and children, appearance in communications media, etc.
The Open Day Session in 2003 took place in nineOfficial Associations of Pharmacists and more than1.300 skin analyses wereconducted with an impacton more than 50 communi-cations media.
In order to conduct the campaign 1.000.000 information leaflets were produced, along with 20.000 display units and 20.000 posters.The overall results in terms of participating provinces were 40 (from a total of 52) with the number of pharmacies being 15.019.
The third year of this campaign had the backing of the Ministry of Health and Consumption. It was conducted in 37 pro-vinces, reaching 81.761 children aged between 8 and 12 belonging to 677 schools with a participation of 670 pharmacists.
Number of analysis
Number of children: 81.761
Number of schools: 677
Number of pharmacists: 670
Number of provinces: 37
The evaluation of the surveys before andafter the educational session and of the sur-veys of parents provided the degree ofunderstanding by children and the solarhabits of parents so that the emphasis couldthen be placed on the least satisfactorydata in later campaigns, as has occurredthis year with the use of photoprotectors.
Only 58% of Spanish people protect them-selves properly against the sun, according
In order to conduct the campaign 600.000 guides and1.100.000 leaflets were produced for being distribu-ted in 20.348 pharmacies. Publicity messages wereincluded in 250.000 boarding cards, advertising hoar-dings and press adverts.
Palma de Mallorca
Granada
Ciudad Real
Sevilla
Segovia
Ávila
Tarragona
Murcia
Lugo
TOTAL ANALYSIS
160
150
160
170
190
144
115
190
50
1.329
0 200 400 600 800 1000 1200 1400
80
70
60
50
40
30
20
10
0PRESS RADIO TELEVISION TOTAL MEDIA
Total Stations
Total News
1114
10
27
11
31 32
72
Impact on Mass Media
Participating children by provinces
to the 1.500 surveys of adults conducted in previous years. According to these earlier surveys, 42% do not apply the photoprotector 30 minutes before exposureto the sun, which is an essential measure if the photoprotector is to protect us properly from the radiation.
Participating pharmacies by provinces
Number of participating provinces:
Number of participating pharmacies:
Participation percentage:
40
15.019
76,92%
VOCALIA DE DERMOFARMACIA
Pharmacists have been involved in health campaigns on photoprotection which are being coordinatedfrom the National Board of Dermopharmacy of the General Spanish Council of Pharmacists in orderto promote the health of the population.
The impact in the communications media and the high participation of collaborators in the campaigns and those at whom they are targeted has increased the awareness of protecting oneself against the dangers of the sun.
The results obtained in the health campaigns on photoprotection and directives from the WHOhas served for planning a campaign on oral hygiene in the year 2005 aimed at children agedbetween 6 and 12.
Give years to your life
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