Henry Wurst, Inc.’s Summer Carnival. Successful Integrated Marketing Campaigns must have the...

INTEGRATED MARKETING CAMPAIGN

A CASE STUDY SUCCESS

Henry Wurst, Inc.’s

Summer Carnival

Successful Integrated Marketing Campaigns must have the following:

Goal setting and objectives defined Time to successfully implement the plan Updated data file Seamless integration Great design/Stopping Power A reason to for people to attend

2 www.HenryWurst.com

Summer Carnival, the plan part 1

Send via email “Save the Date” announcement



Mailed invitation


Summer Carnival, the plan part 3a

The pURL (Personalized URL )


Summer Carnival, the plan part 3b

The pURL questions/survey


Summer Carnival, the plan part 3c

The pURL questions/survey Give your audience a business related

reason to attend along with a fun non-business reason to attend.

Don’t forget! Make it fun or less people will attend.



Thank you page


Summer Carnival, the plan part 5 Immediate follow-up after pURL via email

Yes, Maybe or No responses all get an email



Additional follow-up via email Yes, Maybe or No responses all get an email


Summer Carnival, the pURL stats


Summer Carnival, the Results Our goal was 150 clients & prospects


Summer Carnival, the Results Our goal was 150 clients & prospects 1852 clients/prospects invited


Summer Carnival, the Results Our goal was 150 clients & prospects 1852 clients/prospects invited 321 responded to the pURL, completed it and

responded Yes, No or Maybe



responded Yes, No or Maybe 221 said “yes” to attending via pURL site (89%)



responded Yes, No or Maybe 221 said “yes” to attending via pURL site (89%) 257 attended a 13.9 % response

58% more attendees than our original goal



responded Yes, No or Maybe 221 said “yes” to attending via pURL site (89%) 257 attended a 13.9 % response

58% more attendees than our original goal Henry Wurst, Inc. has seen a 50% increase in

Digital Printing business and 21% increase in printing, mailing and fulfillment business.

last www.HenryWurst.com

JON VANDERWAL

303-487-3323

[email protected]

Twitter: JonVanderWal

Print Mail Fulfillment pURLS Landing Pages Online Storefronts Call Center

Henry Wurst, Inc.’s Summer Carnival. Successful Integrated Marketing Campaigns must have the...

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