HEALTH CAMPAIGNS IN DERMOPHARMACY - Portalfarma · This summer love yourself a lot To inform the...

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The Board of Dermopharmacy of the General Spanish Council of Pharmacists has been working for the last six years on putting into practice health campaigns on photoprotection targeted at different groups of soci- ety with the primary objective of modifying habits in order to prevent the short- and long-term harm caused by the sun. Presented here are the campaigns that have been conducted in the last two years and, in line with the results obtained, a new campaign has been planned in the field of oral hygiene targeted at children in order to prevent caries and periodontal diseases, which have a high prevalence among the population. Introduction HEALTH CAMPAIGNS IN DERMOPHARMACY HEALTH CAMPAIGNS IN DERMOPHARMACY Material and methods Pedro Capilla, Ana Aliaga, Daniel Fernández - General Spanish Council of Pharmacists During 2003 and 2004 different health campaigns in Dermopharmacy have been carried out with the collaboration of pharmacists and jointly with Laboratories, Associations and the Ministry of Health and Consumption. The appropriate materials have been produced in accordance with the methodology of each campaign and the targets they are aimed at. Solar awareness To modify solar habits among the population. To evaluate the phototype of each person. To recommend the most suitable photoprotector. To give personalised advise. June 2003 and 2004 Board of Dermopharmacy of the General Spanish Council of Pharmacists. Members of the Board of Dermopharmacy of the Official Associations of Pharmacists. Community Pharmacists. Vichy Laboratories. Poster. Invitations distributed in Pharmacies. Surveys in order to learn about solar habits and phototypes. Indicator cards on photoprotection. Open-day sessions in the Official Associations of Pharmacists. The general public. This summer love yourself a lot To inform the population and make it aware of the risks of activities carried out in summer, such as burns and sunstroke, the dangers of swimming after a meal, insets bites, etc. Personalised recommendations on photoprotection from pharmacies. Training of Red Cross volunteers by pharmacists. June – September 2003. Board of Dermopharmacy of the General Spanish Council of Pharmacists. Members of the Board of Dermopharmacy of the Official Associations of Pharmacists. Community Pharmacists. Red Cross volunteers. Isdin Laboratories. Poster. Display with informative leaflets. Pharmacies, beaches, swimming pools, aquatic parks and reservoirs. Objectives: Dates : Places held: Collaborators: Target: Materials: Objectives: Dates: Collaborators: Places held: The general public. Target: Materials: Sun, skin and photoprotection To make children aware of the risks of exposure to the sun without suitable protection. Talk from the pharmacist on promoting infant health in collaboration with school teachers and educationalists. To provide teachers with educational material in order to complement the talk from the pharmacist. May – June 2004. Board of Dermopharmacy of the General Spanish Council of Pharmacists. Members of the Board of Dermopharmacy of the Official Associations of Pharmacists. Community Pharmacists. Isdin Laboratories. Educational video in three parts, “sun”, and its beneficial and harmful effects, “skin”, its description and how it defends itself against attack by the sun, and “photoprotection”, the need to use photo- protectors and how to apply them. Instruction dossier for pharmacists on photoprotection. Surveys targeted at children before and after the pharmacist has given his educational talk to the children via the video. Leaflet-survey targeted at parents in order to learn their solar habits along with advice on photoprotection. Teaching material so that teachers and educationalists can make children understand about the use of photoprotectors and how to apply them properly. Schools, both public and private. Objectives: Dates: Collaborators: Places held: Children aged between 8 and 12. Target: Materials: Avoid the attacks on health and life that can result from exposure to the sun without photoprotection. To promote the solar protection guide in order to publicize recommendations for understanding the labelling on photoprotectors and choosing the right product. Daily indication of ultra- violet index (UVI). July – September 2003. Board of Dermopharmacy of the General Spanish Council of Pharmacists. Ministry of Health and Consumption. Spanish Association against Skin Cancer. Community Pharmacists. Poster. Poster for showing the ultraviolet index (UVI). Guide solar protection. Information leaflet. Pharmacies in Spain. Objectives: Dates: Places held: The general public. Target: Materials: Collaborators: Conclusions The General Spanish Council of Pharmacists - Villanueva, 11 -7º - 28001 MADRID- Spain - Telf: 00 34 91 431 25 60 - Fax: 00 34 91 432 81 00 - E Mail: [email protected] Results Solar awareness This summer love yourself a lot Sun, skin and photoprotection Give years to your life The impact of the health campaigns on society has been evaluated with the data that has been obtained so far from surveys, the distribution of materials, participation of pharmacies, pharmacists, Official Associations of Pharmacists, number of schools and children, appearance in communications media, etc. The Open Day Session in 2003 took place in nine Official Associations of Pharmacists and more than 1.300 skin analyses were conducted with an impact on more than 50 communi- cations media. In order to conduct the campaign 1.000.000 information leaflets were produced, along with 20.000 display units and 20.000 posters. The overall results in terms of participating provinces were 40 (from a total of 52) with the number of pharmacies being 15.019. The third year of this campaign had the backing of the Ministry of Health and Consumption. It was conducted in 37 pro- vinces, reaching 81.761 children aged between 8 and 12 belonging to 677 schools with a participation of 670 pharmacists. Number of analysis Number of children: 81.761 Number of schools: 677 Number of pharmacists: 670 Number of provinces: 37 The evaluation of the surveys before and after the educational session and of the sur- veys of parents provided the degree of understanding by children and the solar habits of parents so that the emphasis could then be placed on the least satisfactory data in later campaigns, as has occurred this year with the use of photoprotectors. Only 58% of Spanish people protect them- selves properly against the sun, according In order to conduct the campaign 600.000 guides and 1.100.000 leaflets were produced for being distribu- ted in 20.348 pharmacies. Publicity messages were included in 250.000 boarding cards, advertising hoar- dings and press adverts. Palma de Mallorca Granada Ciudad Real Sevilla Segovia Ávila Tarragona Murcia Lugo TOTAL ANALYSIS 160 150 160 170 190 144 115 190 50 1.329 0 200 400 600 800 1000 1200 1400 80 70 60 50 40 30 20 10 0 PRESS RADIO TELEVISION TOTAL MEDIA Total Stations Total News 11 14 10 27 11 31 32 72 Impact on Mass Media Participating children by provinces to the 1.500 surveys of adults conducted in previous years. According to these earlier surveys, 42% do not apply the photoprotector 30 minutes before exposure to the sun, which is an essential measure if the photoprotector is to protect us properly from the radiation. Participating pharmacies by provinces Number of participating provinces: Number of participating pharmacies: Participation percentage: 40 15.019 76,92% VOCALIA DE DERMOFARMACIA Pharmacists have been involved in health campaigns on photoprotection which are being coordinated from the National Board of Dermopharmacy of the General Spanish Council of Pharmacists in order to promote the health of the population. The impact in the communications media and the high participation of collaborators in the campaigns and those at whom they are targeted has increased the awareness of protecting oneself against the dangers of the sun. The results obtained in the health campaigns on photoprotection and directives from the WHO has served for planning a campaign on oral hygiene in the year 2005 aimed at children aged between 6 and 12. Give years to your life 12000 10000 8000 6000 4000 2000 0 Álava Albacete Alicante Asturias Ávila Badajoz Baleares Barcelona Burgos Cáceres Cádiz Ciudad Real Cuenca Guadalajara Guipúzcoa Huesca Jaén La Rioja Las Palmas León Lugo Madrid Málaga Murcia Navarra Orense Pontevedra Salamanca Santa Cruz de Tenerife Segovia Tarragona Teruel Toledo Valencia Vizcaya Zamora Zaragoza 2500 2000 1500 1000 500 0 Alicante Almería Asturias Ávila Badajoz Baleares Barcelona Burgos Cáceres Cádiz Cantabria Castellón Ciudad Real Córdoba Cuenca Gerona Granada Guadalajara Guipúzcoa Huelva Huesca Las Palma La Rioja Lugo Madrid Málaga Murcia Navarra Orense Pontevedra Salamanca Segovia Sevilla Soria Tarragona Tenerife Valladolid Vizcaya Zamora Zaragoza

Transcript of HEALTH CAMPAIGNS IN DERMOPHARMACY - Portalfarma · This summer love yourself a lot To inform the...

Page 1: HEALTH CAMPAIGNS IN DERMOPHARMACY - Portalfarma · This summer love yourself a lot To inform the population and make it aware of the risks of activities carried out in summer, such

The Board of Dermopharmacy of the General Spanish Council of Pharmacists has been working for the last six years on putting into practice health campaigns on photoprotection targeted at different groups of soci-ety with the primary objective of modifying habits in order to prevent the short- and long-term harm caused by the sun. Presented here are the campaigns that have been conducted in the last two years and, in linewith the results obtained, a new campaign has been planned in the field of oral hygiene targeted at children in order to prevent caries and periodontal diseases, which have a high prevalence among the population.

Introduction

HEALTH CAMPAIGNS IN DERMOPHARMACYHEALTH CAMPAIGNS IN DERMOPHARMACY

Material and methods

P e d r o C a p i l l a , A n a A l i a g a , D a n i e l F e r n á n d e z - G e n e r a l S p a n i s h C o u n c i l o f P h a r m a c i s t s

During 2003 and 2004 different health campaigns in Dermopharmacy have been carried out with thecollaboration of pharmacists and jointly with Laboratories, Associations and the Ministry of Health andConsumption. The appropriate materials have been produced in accordance with the methodology ofeach campaign and the targets they are aimed at.

Solar awareness To modify solar habits among the population. To evaluate the phototype of each person.To recommend the most suitable photoprotector. To give personalised advise.

June 2003 and 2004

Board of Dermopharmacy of the General Spanish Council of Pharmacists. Members of theBoard of Dermopharmacy of the Official Associations of Pharmacists. CommunityPharmacists. Vichy Laboratories.

Poster. Invitations distributed in Pharmacies. Surveys in order to learn about solar habitsand phototypes. Indicator cards on photoprotection.

Open-day sessions in the Official Associations of Pharmacists.

The general public.

This summer love yourself a lot

To inform the population and make it aware of the risks of activities carried out in summer, such as burnsand sunstroke, the dangers of swimming after a meal, insets bites, etc. Personalised recommendations onphotoprotection from pharmacies. Training of Red Cross volunteers by pharmacists.

June – September 2003.

Board of Dermopharmacy of the General Spanish Council of Pharmacists. Members of the Boardof Dermopharmacy of the Official Associations of Pharmacists. Community Pharmacists. Red Crossvolunteers. Isdin Laboratories.

Poster. Display with informative leaflets.

Pharmacies, beaches, swimming pools, aquatic parks and reservoirs.

Objectives:

Dates:

Places held:

Collaborators:

Target:

Materials:

Objectives:

Dates:

Collaborators:

Places held:

The general public.Target:

Materials:

Sun, skin and photoprotection

To make children aware of the risks of exposure to the sun without suitable protection. Talk from the pharmacist on promoting infant health incollaboration with school teachers and educationalists. To provide teachers with educational material in order to complement the talk from thepharmacist.

May – June 2004.

Board of Dermopharmacy of the General Spanish Council of Pharmacists. Members of the Board ofDermopharmacy of the Official Associations of Pharmacists. Community Pharmacists. Isdin Laboratories.

Educational video in three parts, “sun”, and its beneficial and harmful effects, “skin”, its description and how it defends itself against attack by the sun, and “photoprotection”, the need to use photo-protectors and how to apply them. Instruction dossier for pharmacists on photoprotection. Surveys targeted at children before and after the pharmacist has given his educational talk to the children via the video. Leaflet-survey targeted at parents in order to learn their solar habits along with advice on photoprotection. Teaching material so that teachers and educationalists can make children understandabout the use of photoprotectors and how to apply them properly.

Schools, both public and private.

Objectives:

Dates:

Collaborators:

Places held:

Children aged between 8 and 12.Target:

Materials:

Avoid the attacks on health and life that can result from exposure to the sun without photoprotection. To promote the solar protection guide inorder to publicize recommendations for understanding the labelling on photoprotectors and choosing the right product. Daily indication of ultra-violet index (UVI).

July – September 2003.

Board of Dermopharmacy of the General Spanish Council of Pharmacists. Ministry of Healthand Consumption. Spanish Association against Skin Cancer. Community Pharmacists.

Poster. Poster for showing the ultraviolet index (UVI). Guide solar protection. Information leaflet.

Pharmacies in Spain.

Objectives:

Dates:

Places held:

The general public.Target:

Materials:

Collaborators:Conclusions

The General Spanish Council of Pharmacists - Villanueva, 11 -7º - 28001 MADRID- Spain - Telf: 00 34 91 431 25 60 - Fax: 00 34 91 432 81 00 - E Mail: [email protected]

Results

Solar awareness

This summer love yourself a lot

Sun, skin and photoprotection

Give years to your life

The impact of the health campaigns on society has been evaluated with the data that has been obtained so far fromsurveys, the distribution of materials, participation of pharmacies, pharmacists, Official Associations ofPharmacists, number of schools and children, appearance in communications media, etc.

The Open Day Session in 2003 took place in nineOfficial Associations of Pharmacists and more than1.300 skin analyses wereconducted with an impacton more than 50 communi-cations media.

In order to conduct the campaign 1.000.000 information leaflets were produced, along with 20.000 display units and 20.000 posters.The overall results in terms of participating provinces were 40 (from a total of 52) with the number of pharmacies being 15.019.

The third year of this campaign had the backing of the Ministry of Health and Consumption. It was conducted in 37 pro-vinces, reaching 81.761 children aged between 8 and 12 belonging to 677 schools with a participation of 670 pharmacists.

Number of analysis

Number of children: 81.761

Number of schools: 677

Number of pharmacists: 670

Number of provinces: 37

The evaluation of the surveys before andafter the educational session and of the sur-veys of parents provided the degree ofunderstanding by children and the solarhabits of parents so that the emphasis couldthen be placed on the least satisfactorydata in later campaigns, as has occurredthis year with the use of photoprotectors.

Only 58% of Spanish people protect them-selves properly against the sun, according

In order to conduct the campaign 600.000 guides and1.100.000 leaflets were produced for being distribu-ted in 20.348 pharmacies. Publicity messages wereincluded in 250.000 boarding cards, advertising hoar-dings and press adverts.

Palma de Mallorca

Granada

Ciudad Real

Sevilla

Segovia

Ávila

Tarragona

Murcia

Lugo

TOTAL ANALYSIS

160

150

160

170

190

144

115

190

50

1.329

0 200 400 600 800 1000 1200 1400

80

70

60

50

40

30

20

10

0PRESS RADIO TELEVISION TOTAL MEDIA

Total Stations

Total News

1114

10

27

11

31 32

72

Impact on Mass Media

Participating children by provinces

to the 1.500 surveys of adults conducted in previous years. According to these earlier surveys, 42% do not apply the photoprotector 30 minutes before exposureto the sun, which is an essential measure if the photoprotector is to protect us properly from the radiation.

Participating pharmacies by provinces

Number of participating provinces:

Number of participating pharmacies:

Participation percentage:

40

15.019

76,92%

VOCALIA DE DERMOFARMACIA

Pharmacists have been involved in health campaigns on photoprotection which are being coordinatedfrom the National Board of Dermopharmacy of the General Spanish Council of Pharmacists in orderto promote the health of the population.

The impact in the communications media and the high participation of collaborators in the campaigns and those at whom they are targeted has increased the awareness of protecting oneself against the dangers of the sun.

The results obtained in the health campaigns on photoprotection and directives from the WHOhas served for planning a campaign on oral hygiene in the year 2005 aimed at children agedbetween 6 and 12.

Give years to your life

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