CREATING CONNECTED STORES

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CREATING CONNECTED STORES

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customer behaviour and data tracking in retail is changing. browse and intent data in the physical store is the most valuable.

CUSTOMER BEHAVIOUR Beginning of retail - 1985

What the customer

purchased in the store.

purchased in-

store/purchased

online/browsed online

1985 - 2010

STOREPURCHASE

ONLINE INTENT &

PURCHASE

STOREPURCHASE

STOREPURCHASE

ONLINE BROWSE

(INTENT) &

PURCHASE

2010 - 2020

purchased in-store/

browsed in-store

purchased online/browsed

online

om

nic

ha

nn

el

STORE INTENT

instore

CREATING CONNECTED STORES

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retailers are missing out on identifying and re-engaging the majority of customers who come in, browse, and leave without purchasing.

THE OPPORTUNITY

10%online

90%

CREATING CONNECTED STORES

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THE USER EXPERIENCE

CREATING CONNECTED STORES

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IN-STORE SHOPPERS 10%

25%

13%14%

38%

Did Not Interact

Tablet Shopper

Interactive Experience

ShopperMobile Shopper

Assisted Shopper

CREATING CONNECTED STORES

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ACTIONABLE DATA

CREATING CONNECTED STORES

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Click through on e-mail : retailer’s product page

CLOSING THE LOOP

Brick & mortar : browse & e-mail

Retargeting : in-store products

CREATING CONNECTED STORES

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RESULTS: HEAL’S

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ESTHER@CLOUDTAGS.COM

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END.