AS THE PHYSICAL AND DIGITAL BATTLE FOR CONSUMERS RAGES ON.

THE GAP BETWEEN THE LIVE ENVIRONMENT AND THE DIGITAL ENVIRONMENT IS BECOMING MORE AND MORE

BLURRED.

BRANDS ARE STARTING TO SEE MORE AND MORE OPPORTUNITIES TO ENGAGE.

AS TECHNOLOGY BECOMES MORE AND MORE ACCEPTED IN EVERYDAY LIFE.

THE MORE DATA ABOUT OUR LIVES AND OUR CONSUMPTION CHOICES BECOMES

AVAILABLE.

AS BRANDS NEED TO LEARN MORE, AGENCIES DO THEIR BEST TO OFFER

MORE INSIGHTS AND SOLUTIONS.

BUT DO THEY HAVE ALL THE ANSWERS?

THE MORE THE BRAND LEARNS THROUGH RESEARCH AND INSIGHT…

THE MORE THE CONSUMER BAFFLES US WITH THEIR EVER CHANGING BEHAVIOURS.

TODAY’S CONSUMERS WANT MORE AND TODAY’S CONSUMERS WANT IT NOW!

IN A TIME WHEN EVERYONE WANTS TO DESIRE AND BE DESIRED.

IN A TIME WHEN EVERYONE WANTS TO BE INFLUENCED AND TO BE AN INFLUENCER.

TODAY’S CONSUMERS ARE TAKING MORE AND MORE CONTROL OVER THEIR

CONSUMPTION AND EXPERIENCE CHOICES.

SO, OMNICHANNEL CONSUMPTION IS BECOMING MORE AND MORE IMPORTANT TO

BOTH THE BRAND AND THE CONSUMER.

YET…MORE AND MORE BRANDS ARE LOSING THE CONSUMER IN THE GAP BETWEEN THE PHYSICAL AND

THE DIGITAL EXPERIENCE.

SO WHAT ARE THE ANSWERS? WHAT ARE THE SOLUTIONS?

HOW DO WE UNDERSTAND THE CONSUMER?

HOW DO WE ADAPT AND SURVIVE THE ONGOING BATTLE FOR COMMITMENT AND PURCHASE FROM

THE CONSUMER…

TONIGHT WE WILL TRY TO ANSWER SOME OF THESE QUESTIONS AS WELL AS SHARE WITH YOU SOME

INSIGHTS AND SOME NEW TECH.