Do you ever feel like this….

Tell Me Again About Your Big Brand

…And Your Big Budget.

Why did people join you in the first place?

• And where did they come from?

• Referral

• Sourced

• Job boards

• What social media sites are they using

• Know where the people you want live…

I’ll see you your hot mess & raise you a walking disaster…

Use the summary well….

Don’t mention recruitment

• We don’t hire, the hiring manager does

• Use media to open doors

• Get the manager to share their own roles

• Get video up…if you can swing it; You Tube great, even iPhone shot video can work.

• Set up and announce a live Periscope of the office.

• This works too….

Use every small opportunity to talk about who you are

• Make it sticky & shareable

• Don’t be boring no one will share it & you want them to share it

• Images & video are powerful

• Open the door to who you are…. The real you

Tell your story at every opportunity

• Blogs

• Job ads – It can be micro blogging

• A job is a job …. The culture… that makes a difference

• Can’t create? Curate

• Don’t sell… tell…then talk

Have a Plan

• What do you want to achieve? Increased Brand awareness/Build profile with in a specific sector/Increase traffic to careers site/build followers

• Research to define your audience/target talent

• Know where they live

• How are you going to reach them? Tell the stories

• How are you adding value to them?

• Monitor and measure