You’ve probably heard the adage, ‘If a tree falls in the forest and

nobody's around to hear it, Does it make a sound?’

It’s kind of like the Millennial maxim, ‘Pics or it didn’t happen.’

In other words, your value is only as great as your audience — especially in the music industry.

Nowadays, the best way for an indie artist to build that audience is through social media. Although, that can be easier said than done.

Scroll on to discover some of the best practices to help you leverage social media in the music industry.

Build A Consistent Brand

Number 1

Activity | Voice | Consistency | Logo

Maintain a strong and memorable voice that speaks to fans across all platforms.

Deliver Valuable Content

Number 2

Variety | Quality | Video | Promote | Purpose | Network

Use content differently on each of your social platforms to connect with fans in new ways.

Of adults use multiple social

media platforms

52%

Of teens use multiple social

media platforms

71%

Engage in Meaningful Messaging

Number 3

Engage | Conversation | Connect | Hashtags | Performances

Interact with your fans before, during, and after performances on social media.

Share photos on social media at a live music event

45%

Post about the live music event on social media

36%

Generate & Utilize Analytics

Number 4

Connectivity | Research | Tools | Learn

Shape your social media strategy in response to your analytics and insights.

Promote A Placement Before It Airs

Number 5

Details | Ecommerce | Visual | Announce | Perspective | Content

Build anticipation by announcing the placement with the airdate and tag the brand or TV show in your posts.

Promote A Placement During Airtime

Number 6

Share | Hashtag | Awareness | Content | Monitor

Connect people who discovered your music through the ad or TV show with links to your song.

Monitor the brand’s social media and interact with people who mention their use of your music.

Extend Opportunities After A Sync Airs

Number 7

Relationships | Discovery | Résumé | Analytics

Connect people who discovered your music through the ad or TV show with links to your song.

Connect people who discovered your music through the ad or TV show with links to your song.

As an artist, your first priority is of course to make good music and grow in your craft.

Connect people who discovered your music through the ad or TV show with links to your song.

However, you also need a strong social media strategy to build a career in the modern music industry.

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