Has advertising come of age? Brisbane Advertising Association - June 4, 2010

Teen, adult or older?

Potential & possibility

Mature & dynamic

Wise & experienced

Sullen & sulky

Arrogant & angry

Grumpy & irrelevant

1. Takes responsibility for decisions & actions

2. Established clear identity & position

3. Become financially independent

Wise & experienced

Grumpy & irrelevant

Mature & dynamic

Arrogant & angry

Potential & possibility

Sullen & sulky

•  Prove the business value of advertising

•  Demand a more sustainable remuneration

•  Clearly differentiate roles and responsibilities

The opportunity?

marketing management consultants

TrinityP3 Pty Ltd Sydney

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+65 6884 9149

people@trinityp3.com www.trinityp3.com

Thank you

marketing management consultants