Has Advertising Come of Age?
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Transcript of Has Advertising Come of Age?
Has advertising come of age? Brisbane Advertising Association - June 4, 2010
Teen, adult or older?
Potential & possibility
Mature & dynamic
Wise & experienced
Sullen & sulky
Arrogant & angry
Grumpy & irrelevant
1. Takes responsibility for decisions & actions
2. Established clear identity & position
3. Become financially independent
Wise & experienced
Grumpy & irrelevant
Mature & dynamic
Arrogant & angry
Potential & possibility
Sullen & sulky
• Prove the business value of advertising
• Demand a more sustainable remuneration
• Clearly differentiate roles and responsibilities
The opportunity?
marketing management consultants
TrinityP3 Pty Ltd Sydney
+612 8399 0922 Melbourne
+613 9682 6800 Hong Kong
+852 3589 3095 Singapore
+65 6884 9149
[email protected] www.trinityp3.com
Thank you
marketing management consultants