The Golden Age of Mobile Video Advertising | Global
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The Golden Age of Mobile Video Advertising 2016 | GLOBAL Video ad consumption grew by 122% in 6 months US and China are the largest consumers of mobile video ads Measured in share of video ad plays USA 31% China 25% Germany 5% France 4% India 5% Video Ads deliver superior user engagement over traditional formats 5x engagement over Banner ads 2x engagement over Native ads 1.5x engagement over Interstitial ads VIDEO ADS DELIVER User engagement is measured in Click-Through-Rate (CTR) Gaming, Retail and Travel video ads are highly popular amongst global audiences Measured in share of video ad plays POPULAR VIDEO AD CATEGORIES Games 55% 20% Retail 9% Travel 5% Food & Drink 3% Entertainment Contrary to common belief, video ads are just as popular on mobile data as on WiFi Video play rate Video completion rate Mobile Data WiFi 94% 86% 46% 42% Saturday is the day for mobile video ad indulgence Share of video ad plays Video Play Rate = Video Ads Played / Video Ad Impressions Delivered Video Completion Rate = Video Ads completed / Video Ads Played www.inmobi.com/insights Follow us on @InMobi facebook.com/InMobi Source: InMobi Network data for the period of January - June 2016. Video Ad plays refers to the instance when a video ad has begun playing on the user’s mobile device Monday Tuesday 13.6% Wednesday Thursday Friday Saturday Sunday 13.8% 14% 14.4% 14.5% 15.1% 14.6% Insights 122% growth Januray February 11% March April May June 13% 16% 17% 20% 24%
Transcript of The Golden Age of Mobile Video Advertising | Global
The GoldenAge of Mobile Video Advertising
2016 | GLOBAL
Video ad consumption grew by 122% in 6 months
US and China are the largest consumers of mobile video ads
Measured in share of video ad plays
USA
31%China
25%Germany
5%France
4%India
5%
Video Ads deliver superior user engagement over traditional formats
5x engagement over Banner ads
2x engagement over Native ads
1.5x engagement over Interstitial ads
VIDEO ADS DELIVER
User engagement is measured in Click-Through-Rate (CTR)
Gaming, Retail and Travel video ads are highly popular amongst global audiences
Measured in share of video ad plays
POPULAR VIDEO AD CATEGORIES
Games
55% 20%Retail
9%Travel
5%Food & Drink
3%Entertainment
Contrary to common belief, video ads are just as popular on mobile data as on WiFi
Video play rate Video completion rate
Mobile DataWiFi
94% 86% 46% 42%
Saturday is the day for mobile video ad indulgence
Share of video ad plays
Video Play Rate = Video Ads Played / Video Ad Impressions DeliveredVideo Completion Rate = Video Ads completed / Video Ads Played
www.inmobi.com/insights Follow us on @InMobi facebook.com/InMobi
Source: InMobi Network data for the period of January - June 2016.Video Ad plays refers to the instance when a video ad has begun playing on the user’s mobile device
Monday Tuesday
13.6%
Wednesday Thursday Friday Saturday Sunday
13.8% 14% 14.4% 14.5%15.1% 14.6%
Insights
122% growth
Januray February
11%
March April May June
13% 16% 17%20%
24%
