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68th RECIPROCAL MEAT CONFERENCE

GROWING A HEALTHY FUTURE: PERSPECTIVES ON THE LIVESTOCK AND MEAT INDUSTRIES

RONNIE GREEN, PH. D. , V ICE PRESID ENT, AGRICULTURE AND NATURAL RESOURCES, HARLAN VICE HANCELLOR , INST ITUTE OF AGRICULTURE AND NATURAL RESOURCES, UNIVERSITY OF NEBRASKA

68th RECIPROCAL MEAT CONFERENCE

Thanks to our Sponsor

Living in 2015, Thinking in 2050!

Source: Food Economics and Consumer

Choice (Simmons, 2013)

50 – +2B – 2X – 70 – +3B

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Competition for limited resources

Plant hardiness zones are shifting toward the poles

as the climate changes

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PCAST (Ag Research, Antibiotics) AGree Chicago Council on Global Affairs STEM Ag and Food Council Council on Competitiveness Foundation for Food and Ag Research NAAAS (Animal Ag / Science) NNMI (Food Factory of the Future)

http://www.naute.com/images/evolutionofman.jpg

In reality we must continue to evolve….

Living in 2015

“I believe and in my opinion”

has replaced“I know or the facts clearly prove”

Unlike know, believe covers a wide range of

credulity. Know is more constrained; its verity

must be demonstrable. Believe needs no more

than the statement “I believe” something to be

true, leaving it to the listener to supply the

factual base — no matter how slim or wobbly —

for where to place the belief on the continuum

that ranges from pure speculation to pure fact.

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Living in 2015

Disconnect from nature and nurture Radical lack of understanding of biology and science Lack of understanding of cause and effect Fiercely held anti-belief systems against:

BIG CORPORATE INDUSTRIAL / “BIG-AG” CAPITALISM/PROFIT/PROPERTY RIGHTS

Selective belief in science e.g. climate science vs biotechnology

Willingness to sacrifice human life for “beliefs” ANTI-VAXXERS FOOD SAFETY ANTI-TECHNOLOGY

Lack of understanding of animal well-being and health (particularly relative to human health)

Social elitism in place of freedom of choice

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Societal concerns on technology adoption Efficiency of nutrient utilization and gene expression Non-human use feed ingredients as alternatives Reduce sub-therapeutic antibiotic use Animal welfare and well-being capacity Geographically appropriate climate-change adaptive strategies Reduce greenhouse gas emissions Enhance biogeochemical recycling – i.e. water and fuel use Global ag development for animal protein production

Translating discovery

Into Innovation

Focus on Fundamental Discovery

How does the gut ecosystem

develop and function in individuals?

Host factors

Microbial factorsDietary factors

Translation

novel anti/pro-microbials

prebiotics and functional foods

animal breeding (markers)

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Innovation CampusPhase 1 Building – 350,000 sq. feet

UNL Dept. of Food Science and Technology!

Follow the action through the web cam

www.truelook.com/clients/tetrad-webcam/

Food Innovation

Center

Innovation Commons

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Greenhouse Phenomics

CenterPhenomics Summit

Oct. 15-16

And We Need to Work Globally!

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AFGHANISTAN (US DoD ADT), BRAZIL (USP-ESALQ, CAPES, BSMP), USAID (Middle East-North Africa, NASA Drought), RWANDA (Howard G. Buffett Foundation); TANZANIA

(CIRCLES), UNESCO-IHE, CHINA (Northwest A&F, IWHR, SAG, China Ag U), INDIA (IARI, MSSRF, JAIN, NIFTEM), VIETNAM (LMPPI, FUV-Harvard Kennedy School). INDONESIA

(Bogor, IAARD, USBI), TURKEY (Ataturk U)

J ANIM SCI 2013, 91:5427-5437

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