google updatemobile algorithm changesApril 2015

agenda

google update | mobile algorithm changes www.mediaworks.co.uk

google update | mobile algorithm changes www.mediaworks.co.uk

algorithm update history

what to expect?

potential repercussions

what can I do?

algorithm update history

google update | mobile algorithm changes www.mediaworks.co.uk

google update | mobile algorithm changes www.mediaworks.co.uk

panda

google update | mobile algorithm changes www.mediaworks.co.uk

penguin

google update | mobile algorithm changes www.mediaworks.co.uk

humming-bird

google update | mobile algorithm changes www.mediaworks.co.uk

pigeon

what to expect?

google update | mobile algorithm changes www.mediaworks.co.uk

google update | mobile algorithm changes www.mediaworks.co.uk

21st april 2015:algorithm update goes live

mobile focussed:aimed at improving mobile algorithm

responsive design:preferred method of ‘device neutrality’

what to expect

google update | mobile algorithm changes www.mediaworks.co.uk

"users will find it easer to get relevant, high quality search results that are optimized for

their devices”Google Webmaster Central

Blog

google update | mobile algorithm changes www.mediaworks.co.uk

info from google

all languages to be affected

app content to be indexed & displayed in

mobile searches

desktop searches will not be impacted

mobile friendliness is determined page by

page

expect it to be bigger than penguin & panda

updates

google update | mobile algorithm changes www.mediaworks.co.uk

industry speculation

new mobile crawler could be launched

expected to focus on evaluation of content & mobile

suitability

javascript & css to be

crawled and analysed

UX improvements (page speed, minimising redirection

etc) expected to regain focus post-launch

potential repercussions

google update | mobile algorithm changes www.mediaworks.co.uk

google update | mobile algorithm changes www.mediaworks.co.uk

potential repercussions

non-mobile friendly website rankings will be

dropped in favour of mobile-friendly websites

(i.e. your competitors)

mobile traffic to domains

determined non-mobile

friendly could see drastic drops

we expect tablet search to remain

more closely affiliated with

desktop performance

mobile friendly domains

expected to rise to top of SERPs

for mobile searches

what are the options?

google update | mobile algorithm changes www.mediaworks.co.uk

google update | mobile algorithm changes www.mediaworks.co.uk

what are the options?

google update | mobile algorithm changes www.mediaworks.co.uk

what are the options?

google update | mobile algorithm changes www.mediaworks.co.uk

what are the options?

google update | mobile algorithm changes www.mediaworks.co.uk

what are the options?

google update | mobile algorithm changes www.mediaworks.co.uk

what are the options?

google update | mobile algorithm changes www.mediaworks.co.uk

toolshow can I prepare?

mobile friendly

test

mobile usability

report

implement app

indexation

next webinar 29th april at 1pm

advanced Google analytics

any questions?

@mediaworksuk

Princesway NorthTeam Valley Trading Estate

Tyne & WearNE11 0NF

+44 (0)191 404 0100

info@mediaworks.co.uk