IE DIgital Marketing (Google+ v2)
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![Page 1: IE DIgital Marketing (Google+ v2)](https://reader030.fdocuments.in/reader030/viewer/2022032422/55a8a8ce1a28abd0508b48c4/html5/thumbnails/1.jpg)
GOOGLE+
LUISA CALDERON, MAYA BENTELER, REBECCA WRIGHT,
MARIANA PENZINI, ELIZA NG, MICHELLE LANSPA, RICARDO
PARDO, OSCAR GROSSMANN, JUAN C. CALDERON, DIEGO
SANCHEZ
![Page 2: IE DIgital Marketing (Google+ v2)](https://reader030.fdocuments.in/reader030/viewer/2022032422/55a8a8ce1a28abd0508b48c4/html5/thumbnails/2.jpg)
Google has tried many times to create a social network like Facebook, but failed? Will G+ succeed?
20102004 2007 2009 2011
As of November 2011, Google + claimed to have 49 million users
How Google + got started…
![Page 3: IE DIgital Marketing (Google+ v2)](https://reader030.fdocuments.in/reader030/viewer/2022032422/55a8a8ce1a28abd0508b48c4/html5/thumbnails/3.jpg)
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WHAT IS
GOOGLE +
![Page 5: IE DIgital Marketing (Google+ v2)](https://reader030.fdocuments.in/reader030/viewer/2022032422/55a8a8ce1a28abd0508b48c4/html5/thumbnails/5.jpg)
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WHAT IS GOOD ABOUT
GOOGLE +?
![Page 6: IE DIgital Marketing (Google+ v2)](https://reader030.fdocuments.in/reader030/viewer/2022032422/55a8a8ce1a28abd0508b48c4/html5/thumbnails/6.jpg)
Positives
Integratio
n
Circles
• Drag & Drop
• Privacy
• Flexibility
• Relevancy
Chat• Circles
• Gmail
• GTalk
• Gmail
Sparks
• Content
• Interest
• Share
• Easiness
Photos• Privacy
• Sharing
• Picasa
• Filter
Hangouts
• Video Chat
• Mobile
• Up to 9
people
• Social
• Availability
• Visibility
• “Check it out”
• Approval
• Facebook Like
Platform• Multifunctional
• Integrated
• User friendly
• Share
• Location
• Uploads
• Stream
• Check-in
![Page 7: IE DIgital Marketing (Google+ v2)](https://reader030.fdocuments.in/reader030/viewer/2022032422/55a8a8ce1a28abd0508b48c4/html5/thumbnails/7.jpg)
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WHAT IS PAINFUL ABOUT
GOOGLE +
![Page 8: IE DIgital Marketing (Google+ v2)](https://reader030.fdocuments.in/reader030/viewer/2022032422/55a8a8ce1a28abd0508b48c4/html5/thumbnails/8.jpg)
Circles
• Blocking
• Confusion
• Privacy
Streams
• Posts lost
• Real time
• Comment
limit
• Banner
Hangouts
• Video feed
• G talk plug-
in
• Webcams• Limited
features
• Applications
• Platform
• Tablets
Brands • No corporate
pages until
Nov. 2011Real
Name
Policy
• No
pseudonyms
until Sept. 2011 Photos • Picasa
uploads
• Mobile
• Lack of use
• Many
inactive
users
Negative
s
• Updates
• Pop-ups+1 Button
![Page 9: IE DIgital Marketing (Google+ v2)](https://reader030.fdocuments.in/reader030/viewer/2022032422/55a8a8ce1a28abd0508b48c4/html5/thumbnails/9.jpg)
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OVERALL
USER EXPERIENCE+
![Page 10: IE DIgital Marketing (Google+ v2)](https://reader030.fdocuments.in/reader030/viewer/2022032422/55a8a8ce1a28abd0508b48c4/html5/thumbnails/10.jpg)
GOOGLE + NOTIFICATION BAR
MAKES IT VERY EASY TO MOVE
BETWEEN OTHER GOOGLE
SERVICES WITHOUT MISSING
NOTIFICATIONS
![Page 11: IE DIgital Marketing (Google+ v2)](https://reader030.fdocuments.in/reader030/viewer/2022032422/55a8a8ce1a28abd0508b48c4/html5/thumbnails/11.jpg)
![Page 12: IE DIgital Marketing (Google+ v2)](https://reader030.fdocuments.in/reader030/viewer/2022032422/55a8a8ce1a28abd0508b48c4/html5/thumbnails/12.jpg)
THE DRAG AND DROP USER
INTERFACE OF CIRCLES IS FUN,
INTUITIVE, AND FULLY
INTEGRATED IN THE SERVICE
![Page 13: IE DIgital Marketing (Google+ v2)](https://reader030.fdocuments.in/reader030/viewer/2022032422/55a8a8ce1a28abd0508b48c4/html5/thumbnails/13.jpg)
![Page 14: IE DIgital Marketing (Google+ v2)](https://reader030.fdocuments.in/reader030/viewer/2022032422/55a8a8ce1a28abd0508b48c4/html5/thumbnails/14.jpg)
PRIVACY IS MUCH BETTER
MANAGED THAN ON
FACEBOOK. IT IS SIMPLE AND
THE EXPERIENCE IS MUCH
BETTER
![Page 15: IE DIgital Marketing (Google+ v2)](https://reader030.fdocuments.in/reader030/viewer/2022032422/55a8a8ce1a28abd0508b48c4/html5/thumbnails/15.jpg)
![Page 16: IE DIgital Marketing (Google+ v2)](https://reader030.fdocuments.in/reader030/viewer/2022032422/55a8a8ce1a28abd0508b48c4/html5/thumbnails/16.jpg)
ACCESS TO CHAT BETWEEN
PEOPLE IN YOUR GOOGLE
NETWORKS (GOOGLE +, GMAIL,
GTALK, ETC.)
![Page 17: IE DIgital Marketing (Google+ v2)](https://reader030.fdocuments.in/reader030/viewer/2022032422/55a8a8ce1a28abd0508b48c4/html5/thumbnails/17.jpg)
![Page 18: IE DIgital Marketing (Google+ v2)](https://reader030.fdocuments.in/reader030/viewer/2022032422/55a8a8ce1a28abd0508b48c4/html5/thumbnails/18.jpg)
INTERCONNECTION BETWEEN
GOOGLE SERVICES EASES THE
USER EXPERIENCE. (SEARCH,
MAPS, YOUTUBE, BLOGGER,
GMAIL, ETC.)
![Page 19: IE DIgital Marketing (Google+ v2)](https://reader030.fdocuments.in/reader030/viewer/2022032422/55a8a8ce1a28abd0508b48c4/html5/thumbnails/19.jpg)
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THERE IS A LACK OF
FUNCIONALITY FOR MOBILE.
(PHOTOS WERE TO ALWAYS
AVAILABLE ON IPHONE)
![Page 22: IE DIgital Marketing (Google+ v2)](https://reader030.fdocuments.in/reader030/viewer/2022032422/55a8a8ce1a28abd0508b48c4/html5/thumbnails/22.jpg)
CONTENT DISCOVERY IN
SPARKS IS VERY POOR.
CONFUSION AFTER CHANGING
SPARKS TO “WHAT’S HOT"
![Page 23: IE DIgital Marketing (Google+ v2)](https://reader030.fdocuments.in/reader030/viewer/2022032422/55a8a8ce1a28abd0508b48c4/html5/thumbnails/23.jpg)
IN THE END OF THE DAY, EVEN
THOUGH MOST PEOPLE HAVE
AN ACCOUNT NOT MANY
PEOPLE IN OUR NETWORK ARE
ACTIVELY USING IT.
![Page 24: IE DIgital Marketing (Google+ v2)](https://reader030.fdocuments.in/reader030/viewer/2022032422/55a8a8ce1a28abd0508b48c4/html5/thumbnails/24.jpg)
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THANK YOU!!!
QUESTIONS?