Google april update v2 - 10 04 2015
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Transcript of Google april update v2 - 10 04 2015
google updatemobile algorithm changesApril 2015
agenda
google update | mobile algorithm changes www.mediaworks.co.uk
google update | mobile algorithm changes www.mediaworks.co.uk
algorithm update history
what to expect?
potential repercussions
what can I do?
algorithm update history
google update | mobile algorithm changes www.mediaworks.co.uk
google update | mobile algorithm changes www.mediaworks.co.uk
panda
google update | mobile algorithm changes www.mediaworks.co.uk
penguin
google update | mobile algorithm changes www.mediaworks.co.uk
humming-bird
google update | mobile algorithm changes www.mediaworks.co.uk
pigeon
what to expect?
google update | mobile algorithm changes www.mediaworks.co.uk
google update | mobile algorithm changes www.mediaworks.co.uk
21st april 2015:algorithm update goes live
mobile focussed:aimed at improving mobile algorithm
responsive design:preferred method of ‘device neutrality’
what to expect
google update | mobile algorithm changes www.mediaworks.co.uk
"users will find it easer to get relevant, high quality search results that are optimized for
their devices”Google Webmaster Central
Blog
google update | mobile algorithm changes www.mediaworks.co.uk
info from google
all languages to be affected
app content to be indexed & displayed in
mobile searches
desktop searches will not be impacted
mobile friendliness is determined page by
page
expect it to be bigger than penguin & panda
updates
google update | mobile algorithm changes www.mediaworks.co.uk
industry speculation
new mobile crawler could be launched
expected to focus on evaluation of content & mobile
suitability
javascript & css to be
crawled and analysed
UX improvements (page speed, minimising redirection
etc) expected to regain focus post-launch
potential repercussions
google update | mobile algorithm changes www.mediaworks.co.uk
google update | mobile algorithm changes www.mediaworks.co.uk
potential repercussions
non-mobile friendly website rankings will be
dropped in favour of mobile-friendly websites
(i.e. your competitors)
mobile traffic to domains
determined non-mobile
friendly could see drastic drops
we expect tablet search to remain
more closely affiliated with
desktop performance
mobile friendly domains
expected to rise to top of SERPs
for mobile searches
what are the options?
google update | mobile algorithm changes www.mediaworks.co.uk
google update | mobile algorithm changes www.mediaworks.co.uk
what are the options?
google update | mobile algorithm changes www.mediaworks.co.uk
what are the options?
google update | mobile algorithm changes www.mediaworks.co.uk
what are the options?
google update | mobile algorithm changes www.mediaworks.co.uk
what are the options?
google update | mobile algorithm changes www.mediaworks.co.uk
what are the options?
google update | mobile algorithm changes www.mediaworks.co.uk
toolshow can I prepare?
mobile friendly
test
mobile usability
report
implement app
indexation
next webinar 29th april at 1pm
advanced Google analytics
any questions?
@mediaworksuk
Princesway NorthTeam Valley Trading Estate
Tyne & WearNE11 0NF
+44 (0)191 404 0100