Use and Importance of Analytics & Webmaster Tools in SEO Process

Bounce Rate Avg. Time on Site Visits Page Views Traffic Sources

◦ Direct◦ Referring ◦ Search Engines

Dashboard Visitors

◦ Map Overlay◦ New vs Returning◦ Visitor Trending

Traffic Sources◦ Keywords

Content◦ Top Landing Pages

Goals

First Click

Second Click

These are the keywords your customers used to land on your website.

This can help you extensively to

understand factors like which search

engines they came from or is the traffic

from your google adwords or organic

Sitemap.xml should be present for every site

Links to Your site and Internal links need to review

Review and rectify crawl errors, if found Review HTML Suggestions (Remove Short

Title, Meta Error) Review Site performance

Thank You!