An introduction to the Google Webmaster Toolkit
-
Upload
andy-poulton -
Category
Business
-
view
122 -
download
2
description
Transcript of An introduction to the Google Webmaster Toolkit
![Page 1: An introduction to the Google Webmaster Toolkit](https://reader033.fdocuments.in/reader033/viewer/2022061223/54c69fe14a7959417d8b456b/html5/thumbnails/1.jpg)
Google Webmaster Toolkit
1Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 1
![Page 2: An introduction to the Google Webmaster Toolkit](https://reader033.fdocuments.in/reader033/viewer/2022061223/54c69fe14a7959417d8b456b/html5/thumbnails/2.jpg)
Google Webmaster Toolkit
2Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 2
www.google.com/webmaster
![Page 3: An introduction to the Google Webmaster Toolkit](https://reader033.fdocuments.in/reader033/viewer/2022061223/54c69fe14a7959417d8b456b/html5/thumbnails/3.jpg)
Google Webmaster Toolkit
3Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 3
https://www.youtube.com/watch?v=COcl6ax38IY
![Page 4: An introduction to the Google Webmaster Toolkit](https://reader033.fdocuments.in/reader033/viewer/2022061223/54c69fe14a7959417d8b456b/html5/thumbnails/4.jpg)
Google Webmaster Toolkit
4Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 4
Why use Webmaster?
Understand -
• - Whether Google has any issues with your site
• - Which words and phrases people are using
• - Who is linking to your site
• - How Google “sees” your site
![Page 5: An introduction to the Google Webmaster Toolkit](https://reader033.fdocuments.in/reader033/viewer/2022061223/54c69fe14a7959417d8b456b/html5/thumbnails/5.jpg)
Google Webmaster Toolkit
5Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 5
Webmaster Tools – Dashboard
![Page 6: An introduction to the Google Webmaster Toolkit](https://reader033.fdocuments.in/reader033/viewer/2022061223/54c69fe14a7959417d8b456b/html5/thumbnails/6.jpg)
Google Webmaster Toolkit
6Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 6
Webmaster Tools
![Page 7: An introduction to the Google Webmaster Toolkit](https://reader033.fdocuments.in/reader033/viewer/2022061223/54c69fe14a7959417d8b456b/html5/thumbnails/7.jpg)
Google Webmaster Toolkit
7Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 7
Webmaster Tools
![Page 8: An introduction to the Google Webmaster Toolkit](https://reader033.fdocuments.in/reader033/viewer/2022061223/54c69fe14a7959417d8b456b/html5/thumbnails/8.jpg)
Google Webmaster Toolkit
8Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 8
Webmaster Tools
![Page 9: An introduction to the Google Webmaster Toolkit](https://reader033.fdocuments.in/reader033/viewer/2022061223/54c69fe14a7959417d8b456b/html5/thumbnails/9.jpg)
Google Webmaster Toolkit
9Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 9
Create a .txt file of the links you want disavowed
Webmaster Tools
![Page 10: An introduction to the Google Webmaster Toolkit](https://reader033.fdocuments.in/reader033/viewer/2022061223/54c69fe14a7959417d8b456b/html5/thumbnails/10.jpg)
Google Webmaster Toolkit
10Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 10
Upload the txt file to the Disavow tool
Webmaster Tools
![Page 11: An introduction to the Google Webmaster Toolkit](https://reader033.fdocuments.in/reader033/viewer/2022061223/54c69fe14a7959417d8b456b/html5/thumbnails/11.jpg)
Google Webmaster Toolkit
11Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 11
This is where Google tells you that “you’ve been bad”
Webmaster Tools
![Page 12: An introduction to the Google Webmaster Toolkit](https://reader033.fdocuments.in/reader033/viewer/2022061223/54c69fe14a7959417d8b456b/html5/thumbnails/12.jpg)
Google Webmaster Toolkit
12Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 12
Webmaster Tools
![Page 13: An introduction to the Google Webmaster Toolkit](https://reader033.fdocuments.in/reader033/viewer/2022061223/54c69fe14a7959417d8b456b/html5/thumbnails/13.jpg)
Google Webmaster Toolkit
13Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 13
Webmaster Tools
![Page 14: An introduction to the Google Webmaster Toolkit](https://reader033.fdocuments.in/reader033/viewer/2022061223/54c69fe14a7959417d8b456b/html5/thumbnails/14.jpg)
Google Webmaster Toolkit
14Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 14
Use this to remove pages from your site from Google’s database.
You should also take steps to ensure Google doesn’t include them again
Webmaster Tools
![Page 15: An introduction to the Google Webmaster Toolkit](https://reader033.fdocuments.in/reader033/viewer/2022061223/54c69fe14a7959417d8b456b/html5/thumbnails/15.jpg)
Google Webmaster Toolkit
15Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 15
Webmaster Tools
![Page 16: An introduction to the Google Webmaster Toolkit](https://reader033.fdocuments.in/reader033/viewer/2022061223/54c69fe14a7959417d8b456b/html5/thumbnails/16.jpg)
Google Webmaster Toolkit
16Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 16
Webmaster Tools
![Page 17: An introduction to the Google Webmaster Toolkit](https://reader033.fdocuments.in/reader033/viewer/2022061223/54c69fe14a7959417d8b456b/html5/thumbnails/17.jpg)
Google Webmaster Toolkit
17Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 17
Webmaster Tools
![Page 18: An introduction to the Google Webmaster Toolkit](https://reader033.fdocuments.in/reader033/viewer/2022061223/54c69fe14a7959417d8b456b/html5/thumbnails/18.jpg)
Google Webmaster Toolkit
18Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 18
Webmaster Tools
![Page 19: An introduction to the Google Webmaster Toolkit](https://reader033.fdocuments.in/reader033/viewer/2022061223/54c69fe14a7959417d8b456b/html5/thumbnails/19.jpg)
Google Webmaster Toolkit
19Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 19
When multiple URLs lead to the same destination – duplication could occur in the Google index
URL parameters can be used to resolve by advising Google which URL parameters to ignore
Webmaster Tools
![Page 20: An introduction to the Google Webmaster Toolkit](https://reader033.fdocuments.in/reader033/viewer/2022061223/54c69fe14a7959417d8b456b/html5/thumbnails/20.jpg)
Google Webmaster Toolkit
20Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 20
To advise of security issues – such as
Site hacked and hosting malwear
Webmaster Tools
![Page 21: An introduction to the Google Webmaster Toolkit](https://reader033.fdocuments.in/reader033/viewer/2022061223/54c69fe14a7959417d8b456b/html5/thumbnails/21.jpg)
Google Webmaster Toolkit
21Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 21
Webmaster Tools
![Page 22: An introduction to the Google Webmaster Toolkit](https://reader033.fdocuments.in/reader033/viewer/2022061223/54c69fe14a7959417d8b456b/html5/thumbnails/22.jpg)
Google Webmaster Toolkit
22Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 22
Want some help with – o Your websiteo Search Engine Optimisationo Pay per Clicko Social Mediao Bloggingo Video Marketingo Email marketingo ……… in fact anything to do with your on-
line marketing
![Page 23: An introduction to the Google Webmaster Toolkit](https://reader033.fdocuments.in/reader033/viewer/2022061223/54c69fe14a7959417d8b456b/html5/thumbnails/23.jpg)
Google Webmaster Toolkit
23Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > 23
Find me www.enterprise-oms.co.uk [email protected]
Follow me Twitter @andypoultonLinkedin AndyPoulton
Phone me 01793 74 53 05 07966 54 71 46