Google Webmaster

Tool &

Google WEB ANALYTIC

“INFORMATIONS THAT WEBMASTERS OVER LOOK”

BY

OLATUNJI.ADETUNJI

www.seowebanlyst.com SEO CONSULTING SERVICES BY SEO CONSULTING FIRM

SEO WEB ANALYST®™ THE WORLD’S MOST AFFORDABLE SEO FIRM

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Published by: OLATUNJI.ADETUNJI

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Google Webmaster Tool and Google WEB ANALYTIC INFORMATIONS THAT WEBMASTERS OVER LOOK

Hello fellow SEO Web Analyst, today have decided to touch on some aspect and topics about Google Webmaster Tool and Google Analytics, majorly because a lot of webmasters such as myself do overlook some peculiar metrics and trends that should be used to our advantage but we make them slip away easily.

Please follow me as I show you some background view of my site seo web analyst both Google analytic and Google web master tool dashboards.

First lets kick off with the data from Google Webmasters Tool “search query under the search traffic tab”

From the diagram above you will notice that the click through rates are always low in contrast to the impression you get for a specific keyword; now there are two explanations to this and I will explain.

AVERAGE POSITIONING

First you have what we call the average position for the keyword your getting clicks and impressions for, this average position is really not an influence factor but it is part of the area one should look at, as

Google will explain it, The average ranking of your website URLs for the query or queries. For example, if your site's URL appears at position 3 for one query and

position 7 for another query, the average position would be 5 (3+7/2).

So you need to check your current position on your desired local Google url, your position do matters as the click through rates for your search engine rankings is distributed along the top ten. For instance, if a keyword has a daily search query of 100 searches per day, this volume is distributed among the top ten ranking sites….this will affect your click through rates, as the diagram explains the click through rate percentages with respect to your ranking positions.

Search volume percentile with respect to ranking positions.

If you are lucky and have a good ranking among the top five and you are not getting clicks, then it is obvious that your description META TAG needs to be changed.

KEYWORD TRENDS

The keyword trend for a particular keyword do fluctuates and some keywords tend to improve over time while others keep going under.

The trend of a keyword can affect your click through rates; it shows you that people are losing interest in that aspect. The use of Google’s trend should be to incorporate which of your other keywords you need to start optimizing for and drop the ones that are not performing anymore, this saves time and not allow you to over optimize a keyword, because it is falling from ranking.

Traffic Audience (Demo-graphic)

Another thing to look at is your audience, if your site is on global search, then you might be seeing a lot of impression from a region that actually does not like your face (site).

You should take a better look at this metrics- new visits%, bounce rate%, pages/visit%, Avg-Visit Duration.

This metrics from your Google analytics provide a much rich insight to the right people your business is more appealing to, could be less competitive or it may be the trend in that country .

CONCLUSION

To bring this whole topic in a nutshell, I will like to say the story may differ from one web master to another, but mostly what I share with you are the most common things to underline and tackle to improve your impressions and click through rates. so you won’t be having a record of 335,000 impression to a 567 clicks whenever you open your searched queries in your Google Webmaster’s Tool dashboard.