Global Jobseeker Survey Report 2016

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Transcript of Global Jobseeker Survey Report 2016

Global Jobseeker SurveyJeff Dickey-ChasinsJob Board Doctor

Tracy GoddingHead of UX Research

Tracy GoddingHead of UX Research

Job boards are a critical part of the recruitment process, but they must continue evolving.

Jeff Dickey-ChasinsJob Board Doctor

Why another survey?

What are jobseekers really doing?

Has hiringreally evolved?

Does behavior vary by country?

How do people actually use

job boards?

How it was done

Survey basics

Joint project between

Madgex & JobBoardDoctorRandom, gender-balanced sample from three countries18 questions probing job search behavior

508in UK

516in

Germany

1,018in US

Survey basics

total responses2,042

Survey basics

7 minute duration

Conducted in July 2016

Sample provided by Survey Sampling International

Top discovery #1

Job boards are a fundamental research tool

50%use job boards to identify jobs and apply elsewhere

Research

Apply

34%use job boards for researching jobs and salary

Job boards orcareer research sites?

Not just a job board.A career info hub

Madgex recommends• Offer rich, relevant content

Madgex recommends• Offer rich, relevant content • Focus on employer branding

Madgex recommends• Offer rich, relevant content • Focus on employer branding• A seamless experience

between mobile & desktop

Top discovery #2

“Find me a great job!”

Jobs should be relevant

Jobs should be current

Madgex recommends• Optimize the search experience

Madgex recommends• Optimize the search experience• Relevant job alerts that people

trust

Madgex recommends• Optimize the search experience• Relevant job alerts that people

trust • Context strategy rather than

device strategy

Top discovery #3

Don’t’ waste jobseekers’ time!

Be friendly and approachable

Madgex recommends• Simplicity and consistency of

design

Madgex recommends• Simplicity and consistency of

design• Accessible and usable to

everyone

Madgex recommends• Simplicity and consistency of

design• Accessible and usable to

everyone• Be transparent and enable user

control

Top discovery #4

Engagement is Queen!

More than 1 method to find work

• Job search engines (UK, US)• Job boards• Personal referrals

Newspapersare still number 1 in Germany!

70%of US & UK jobseekers are more likely to apply when salary is included

Over 50%of respondents value ease of use when using a job board

A few jobseeker frustrations42% – Out of date jobs33% – Irrelevant jobs in alerts32% – Lack of response

Madgex recommends• Be more than ‘just’ a job

board to engage

Madgex recommends• Be more than ‘just’ a job

board to engage• Surface relevant jobs

Madgex recommends• Be more than ‘just’ a job

board to engage• Surface relevant jobs • Research and test to

understand user behavior

Top discovery #5

Are millennials a wild card for job boards?

Almost half rely on mobile devices for job search

Most use job boards to identify employers, then apply on employer site

Over half turn to social media first for job leads

Madgex recommends• You have to work harder for

loyalty

Madgex recommends• You have to work harder for

loyalty• Provide the best experience

for the device

Madgex recommends• You have to work harder for

loyalty• Provide the best experience

for the device

• Personalize communication

The bottom line…

Provide richer content

Encourage employer branding

Best experience for the device and context

The right information at the right time

Deliver relevant jobs

Job boards are a critical part of the recruitment process, there is a risk in not evolving to meet needs and changing behavior.

CareerHub

Employer branding

Courses

Events

Community

Industry news& content

Careers advice

Salary info

Locationinfo

Thank youDownload the full report:madgex.com/jobseeker-survey2016

Or get in touch:Sophie.Britton@madgex.com

QuestionsDownload the full report:madgex.com/jobseeker-survey2016

Or get in touch:Sophie.Britton@madgex.com