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QuickTime™ and aDV/DVCPRO - NTSC decompressor

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inappropriate Idea

inappropriate Idea

the brief.

“no more single-use, plastic water bottles by

the end of 2009”

Creative / Production Partners

Business / Strategic Partners

our team

our process

creative brief ‘buzz kill’

tone. “...without guilt or blame.”

our process

idea # 37:innovate both:

&

water supply

bottle

get people excited...

to use a re-fillable water bottle?

boring

awesome

artists like...derrick hodgeson, phillipe starck, kozyndan, and more...

derrick’s awesome

waterbottledesign

derrick’s also done projects like this with:

V & A Museum Series

next...

make the water source awesome!

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1. social utility2. personal tracking3. connects friends

are your

How Does It work?

(This is a QR Code)

(this is a QR code)

You use your personal QR Code to Refill your water bottle.

Show Registration Style Frame

it’s a social utility:

screens show images and feedback from clean water projects around the world you helped by using re-

filling your bottle.

it’s a tracking system

screens display how you have reduced your environmental footprint as well as personal

health stats.

connect with friends

screens connect you with friends when you re-fill your

water bottle

QuickTime™ and aH.264 decompressor

are needed to see this picture.

how do we make this happen?

or

+

one hollywood celebrity environmentalist.

the plan

1. record video with prototypes+2. create a campaign with

content+

3. spread that content everywhere

+4. massive pr push gets attention

this seems expensive?

QuickTime™ and aH.264 decompressor

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what about the budget?

what about on set?

Picture of Director up in Crane.

bottom Line:

crew, agencies and clients have to stop being huge assholes

Also...

gross facts

“Lab tests detected 38 chemicals leaching out plastic in 10 brands of bottled water, with an

average of eight contaminants found in each

kind of bottled water...”

gross facts

“88 percent of people throw their bottle out.

Collectively we are dumping 40 million plastic water

bottles per day.”