Glass Presentation at Boards Summit - Creative Challenge
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This is the presentation that won the creative challenge at the Boards Magazine Summit this year. Competing against Mekanism and Wexley School for Girls, who were both awesome!Thanks to Boards Magazine for the opportunity and the other teams are two of my favorite companies.
Transcript of Glass Presentation at Boards Summit - Creative Challenge
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inappropriate Idea
inappropriate Idea
the brief.
“no more single-use, plastic water bottles by
the end of 2009”
Creative / Production Partners
Business / Strategic Partners
our team
our process
creative brief ‘buzz kill’
tone. “...without guilt or blame.”
our process
idea # 37:innovate both:
&
water supply
bottle
get people excited...
to use a re-fillable water bottle?
boring
awesome
artists like...derrick hodgeson, phillipe starck, kozyndan, and more...
derrick’s awesome
waterbottledesign
derrick’s also done projects like this with:
V & A Museum Series
next...
make the water source awesome!
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1. social utility2. personal tracking3. connects friends
are your
How Does It work?
(This is a QR Code)
(this is a QR code)
You use your personal QR Code to Refill your water bottle.
Show Registration Style Frame
it’s a social utility:
screens show images and feedback from clean water projects around the world you helped by using re-
filling your bottle.
it’s a tracking system
screens display how you have reduced your environmental footprint as well as personal
health stats.
connect with friends
screens connect you with friends when you re-fill your
water bottle
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how do we make this happen?
or
+
one hollywood celebrity environmentalist.
the plan
1. record video with prototypes+2. create a campaign with
content+
3. spread that content everywhere
+4. massive pr push gets attention
this seems expensive?
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what about the budget?
what about on set?
Picture of Director up in Crane.
bottom Line:
crew, agencies and clients have to stop being huge assholes
Also...
gross facts
“Lab tests detected 38 chemicals leaching out plastic in 10 brands of bottled water, with an
average of eight contaminants found in each
kind of bottled water...”
gross facts
“88 percent of people throw their bottle out.
Collectively we are dumping 40 million plastic water
bottles per day.”
