Getting A Foothold in Social Media

Get Educated.

Where to start:

Chris Brogan

Social Media Explorer

K.D. Paine

Marketing Profs Daily Fix

Small Business Answers

Social Media Today

PR Squared

Church of the Customer

Groundswell

New Rules of Marketing and PR

Now Is Gone

Age of Conversation

The New Influencers

Citizen Marketers

The Cluetrain Manifesto

BLO

GS B

OO

KS

Listen.

Where to start:

Where to start:

Find your personality.

Where to start:

Talk to people.

Trust them.

Define Success.

Where to start:

Benchmarks: Where are you NOW?

Pick goals that matter.• Repeat customers

• Shorter sales cycle

• Referrals

• Reputation

• Customer Service

:

Participate.

But don’t be that guy.

Where to start:

The Fantastic Five:

Measure.

Where to start:

Pick Three Things.Sentiment

Positive reviews

Subscribers

Web Analytics

Inbound links

Customer satisfaction

Media mentions

METR

ICS

Number of leads

Quality of leads

Referrals

Don’t be Afraid to Fail.

Thank you!amber@altitudebranding.com

847.302.3471