Ses Chicago Video As Direct Response Vehicle

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Direct Response Through Video? Barbara Coll CEO, WebMama.com Inc.

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Direct response through video?

Transcript of Ses Chicago Video As Direct Response Vehicle

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Direct Response Through Video?

Barbara Coll

CEO, WebMama.com Inc.

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Direct Response

Sale, Order, Purchase, Instant Action

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Optimize A Video On Your Site

Submit A Video

Indexed Video?

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How Often is Video in the SERP?

According to comScore, 38% of searchers received video results in January 2008!

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Ranked

o Under Converting Keywordso Engines need to decide to show Blended

results for that keywordo Search on YouTube? They need to rank

you as well

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Google Search Results

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Finally Some Direct Response directly to your landing page. Just an extension of current Google ad campaigns – nothing special

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Direct Response, Brand, Engagement

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If It Goes Viral

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Does A Sale Happen?

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100x0 is still 0

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WEBMAMA.COM INC. PALO ALTO, CA

ONLINE MARKETING, SPECIALIZING IN SEARCH

WWW.WEBMAMA.COM

BLOG.WEBMAMA.COM

BARBARA COLL

[email protected]