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Getting A Foothold In Social Media: SES Chicago 2008
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Getting A Foothold in Social Media
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17-Oct-2014 -
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Part of the Small Business Blitz panel at SES Chicago 2008, discussing how small business can get started in social media.
Transcript of Getting A Foothold In Social Media: SES Chicago 2008
Getting A Foothold in Social Media
Get Educated.
Where to start:
Chris Brogan
Social Media Explorer
K.D. Paine
Marketing Profs Daily Fix
Small Business Answers
Social Media Today
PR Squared
Church of the Customer
Groundswell
New Rules of Marketing and PR
Now Is Gone
Age of Conversation
The New Influencers
Citizen Marketers
The Cluetrain Manifesto
BLO
GS B
OO
KS
Listen.
Where to start:
Where to start:
Find your personality.
Where to start:
Talk to people.
Trust them.
Define Success.
Where to start:
Benchmarks: Where are you NOW?
Pick goals that matter.• Repeat customers
• Shorter sales cycle
• Referrals
• Reputation
• Customer Service
:
Participate.
But don’t be that guy.
Where to start:
The Fantastic Five:
Measure.
Where to start:
Pick Three Things.Sentiment
Positive reviews
Subscribers
Web Analytics
Inbound links
Customer satisfaction
Media mentions
METR
ICS
Number of leads
Quality of leads
Referrals
Don’t be Afraid to Fail.
