GENERATION MOBILE

@mylifescape

#PICOFTHEDAY

I SHARE THEREFORE I AM

#OMG

LET’S CONNECT

BUILDING RELATIONSHIPS

SHARING

CARING

DARING

MULTI TASKING

DISCONNECTED

CONNECTED

CHANGE

ALONE TOGETHER

h"p://www.flickr.com/photos/hankins/  

TOGETHER ALONE

WH Y DOES THIS MATTER?

WE LIVE IN A MOBILE WORLD

THE MOBILE MOVEMENT

#SOCIALTECHNOLOGY

“HANSEL & GRETEL EFFECT”

NO, YOU HANG UP FIRST

AS WE EXPECT MORE FROM TECHNOLOGY, DO WE EXPECT LESS FROM EACH OTHER?

ENTERTAIN ME

#TECHNOLOGICALLYSOCIAL

BITE SIZE CONTENT

INTERACTIVE BUS

h"p://www.youtube.com/watch?v=zpdcUakdQVA&feature=player_embedded  

#HETEROTEXTUAL

A man that pleases with his thumbs ;)

MAKE MOBILE-FIRST A PRIORITY

INSTANT

WHY CAN’T MOBILE JUST BE AN ADD-ON TO WHAT’S ALREADY BEING DONE ONLINE?

2008

h"p://ma"hewbuckland.com/?p=573  

THE MOBILE ERA

VIRTUAL ROMANCE

RETURN ON RELATIONSHIP

6 SMART MOVES

6 SMART MOVES

1.  Live mobile scentric and build the rest of your campaign around that

2.  Take advantage of the fact that data radically improves mobile strategy

3.  Eliminate the lines, and rather consider the opportunities 4.  Look at the rules, and realize that they no longer make sense in

your marketing mix and the way you choose to relate to your customer

5.  Develop a plan to shift significant budget to mobile so that you give mobile significant chance to make a real difference.

6.  Be Google optimised and be ready to be found when consumers are ready to look you up.

IS THIS HOW YOU WANT TO BE REMEMBERED?

THE NEXT MOVE IS YOURS

BE MOBILE

CHERYLANN SMITH

THANK YOU

cherylann@globalmouse.co.za

074 103 1803

@mylifescape

za.linkedin.com/in/cherylannsmith

CONECT WITH ME

Cherylann Smith I am a passionate, innovative big picture thinker who can connect digital and social to all other aspects of the client business to drive growth opportunities @mylifescape

Thank you

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