Generation mobile
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GENERATION MOBILE @mylifescape
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This is a talk I did at the eMarketing and Mobile conference in 2012. Mobile: It’s a device that not only connects us to our social circle, weather we are lurkers or active participants, but it’s also where we store pieces of information, it’s a device to snap a photo, send messages, check emails, get directions, do our banking, watch videos and so forth, Our devices are a personal extension of who we are.
Transcript of Generation mobile
GENERATION MOBILE
@mylifescape
#PICOFTHEDAY
I SHARE THEREFORE I AM
#OMG
LET’S CONNECT
BUILDING RELATIONSHIPS
SHARING
CARING
DARING
MULTI TASKING
DISCONNECTED
CONNECTED
CHANGE
ALONE TOGETHER
h"p://www.flickr.com/photos/hankins/
TOGETHER ALONE
WH Y DOES THIS MATTER?
WE LIVE IN A MOBILE WORLD
THE MOBILE MOVEMENT
#SOCIALTECHNOLOGY
“HANSEL & GRETEL EFFECT”
NO, YOU HANG UP FIRST
AS WE EXPECT MORE FROM TECHNOLOGY, DO WE EXPECT LESS FROM EACH OTHER?
ENTERTAIN ME
#TECHNOLOGICALLYSOCIAL
BITE SIZE CONTENT
INTERACTIVE BUS
h"p://www.youtube.com/watch?v=zpdcUakdQVA&feature=player_embedded
#HETEROTEXTUAL
A man that pleases with his thumbs ;)
MAKE MOBILE-FIRST A PRIORITY
INSTANT
WHY CAN’T MOBILE JUST BE AN ADD-ON TO WHAT’S ALREADY BEING DONE ONLINE?
2008
h"p://ma"hewbuckland.com/?p=573
THE MOBILE ERA
VIRTUAL ROMANCE
RETURN ON RELATIONSHIP
6 SMART MOVES
6 SMART MOVES
1. Live mobile scentric and build the rest of your campaign around that
2. Take advantage of the fact that data radically improves mobile strategy
3. Eliminate the lines, and rather consider the opportunities 4. Look at the rules, and realize that they no longer make sense in
your marketing mix and the way you choose to relate to your customer
5. Develop a plan to shift significant budget to mobile so that you give mobile significant chance to make a real difference.
6. Be Google optimised and be ready to be found when consumers are ready to look you up.
IS THIS HOW YOU WANT TO BE REMEMBERED?
THE NEXT MOVE IS YOURS
BE MOBILE
CHERYLANN SMITH
THANK YOU
074 103 1803
@mylifescape
za.linkedin.com/in/cherylannsmith
CONECT WITH ME
Cherylann Smith I am a passionate, innovative big picture thinker who can connect digital and social to all other aspects of the client business to drive growth opportunities @mylifescape
Thank you
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I believe in collaborative information sharing in order to grow and learn. The images used in this presentation are found from different sources all over the Internet, and are assumed to be in public domain and are displayed under the fair use principle. I provide information on the image's source and author whenever possible, and I will link back to the owner's website wherever applicable. If you are the owner of the images and you believe that their use on this site is in violation of any copyright law, then please contact me directly.
