Generating Value: Creating Urban Open Space with the Power to Transform (Daniel Biederman) - ULI...

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Transcript of Generating Value: Creating Urban Open Space with the Power to Transform (Daniel Biederman) - ULI...

If You Build It, He Will Come1

Wi-fi Today2

Carousels3

Carousels3

In Lieu of Health Clubs4

Changing Perceptions of Outdoor Temperature5

Changing Perceptions of Outdoor Temperature5

Counterbalance Park

Seattle, Washington

Completed: 2008

Architects: Murase Associates

Size: 12,000 sq ft

Observations:- abundance of concrete and gravel- lack of green space- little pedestrian activity

Modernism in Public Spaces6

Modernism in Public Spaces6

Tate Modern

London, England

Completed: 2000

Observations:- modern art gallery with poor outdoor space- extremely minimal and simplistic- poorly located benches- little use

Modernism in Public Spaces6

Modernism in Public Spaces6

Guggenheim Museum

Bilbao, Spain

Completed: 1997

Architects: Frank Gehry

Size: 3 acres

Observations:- little site context- a lot of attraction towards the building; little attraction towards the public space outside the building

Modernism in Public Spaces6

Schouwburgplein

Rotterdam, Netherlands

Completed: 1996

Architects: West 8 Architecture Firm

Size: 3 acres

Observations:- sporadic use- draws a crowd through programming, but does not attract a regular crowd on a daily basis

Modernism in Public Spaces6

Modernism in Public Spaces6

Barcelona Museum of Contemporary Arts

Barcelona, Spain

Completed: 1995

Architects: Richard Meier and Partners

Size: 3 acres

Observations:- plaza follows minimalist building design- plaza attracts very limited crowd (skateboarders)

Modernism in Public Spaces6

Modernism in Public Spaces6

Placa Paisos Catalans

Barcelona, Spain

Completed: 1983

Architects: Albert Viaplana and

Helio Piñón

Observations:- no green space, trees, or gardens- abundance of concrete, marble, and granite- very little seating

Modernism in Public Spaces6

Modernism in Public Spaces6

Hardscape vs. Softscape7

BP after

Hardscape vs. Softscape7

Hardscape vs. Softscape7

BP Gardens

Hardscape vs. Softscape7

Landscape Architect Tropes8

Landscape Architect Tropes8

Landscape Architect Tropes8

Landscape Architect Tropes8

Abstract vs. Accessible Art9

Abstract vs. Accessible Art9

Abstract vs. Accessible Art9

Abstract vs. Accessible Art9

Spending on Public Spaces10

Sponsorships and Commercial Attribution11

Sponsorships and Commercial Attribution11

Desired Sponsor Logo

Sponsorships and Commercial Attribution11

2009 Logo

Sponsorships and Commercial Attribution11

2011 Logo

Sponsorships and Commercial Attribution11

after

Before

2009

Sponsorships and Commercial Attribution11

20092009

Sponsorships and Commercial Attribution11

2011

Sponsorships and Commercial Attribution11

2011

Sponsorships and Commercial Attribution11

Standard Coca-Cola branding elements

Sponsorships and Commercial Attribution11

Sponsorships and Commercial Attribution11

Sponsorships and Commercial Attribution11

Sponsorships and Commercial Attribution11

Subtlety in Gardens – Bryant Park12

Subtlety in Gardens – Bryant Park12

Subtlety in Gardens – Bryant Park12

Subtlety in Gardens – Madison Square Park12

Subtlety in Gardens – New York Botanical Garden12

Subtlety in Gardens – Battery Park12

Thickness of Park Event Schedules – One week in a Chicago Park13

Thickness of Park Event Schedules – One week in Bryant Park13