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Transcript of Generating Value: Creating Urban Open Space with the Power to Transform (Daniel Biederman) - ULI...
![Page 1: Generating Value: Creating Urban Open Space with the Power to Transform (Daniel Biederman) - ULI fall meeting - 102711](https://reader035.fdocuments.in/reader035/viewer/2022070316/555df24ed8b42a3f618b482d/html5/thumbnails/1.jpg)
If You Build It, He Will Come1
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Wi-fi Today2
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Carousels3
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Carousels3
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In Lieu of Health Clubs4
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Changing Perceptions of Outdoor Temperature5
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Changing Perceptions of Outdoor Temperature5
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Counterbalance Park
Seattle, Washington
Completed: 2008
Architects: Murase Associates
Size: 12,000 sq ft
Observations:- abundance of concrete and gravel- lack of green space- little pedestrian activity
Modernism in Public Spaces6
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Modernism in Public Spaces6
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Tate Modern
London, England
Completed: 2000
Observations:- modern art gallery with poor outdoor space- extremely minimal and simplistic- poorly located benches- little use
Modernism in Public Spaces6
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Modernism in Public Spaces6
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Guggenheim Museum
Bilbao, Spain
Completed: 1997
Architects: Frank Gehry
Size: 3 acres
Observations:- little site context- a lot of attraction towards the building; little attraction towards the public space outside the building
Modernism in Public Spaces6
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Schouwburgplein
Rotterdam, Netherlands
Completed: 1996
Architects: West 8 Architecture Firm
Size: 3 acres
Observations:- sporadic use- draws a crowd through programming, but does not attract a regular crowd on a daily basis
Modernism in Public Spaces6
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Modernism in Public Spaces6
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Barcelona Museum of Contemporary Arts
Barcelona, Spain
Completed: 1995
Architects: Richard Meier and Partners
Size: 3 acres
Observations:- plaza follows minimalist building design- plaza attracts very limited crowd (skateboarders)
Modernism in Public Spaces6
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Modernism in Public Spaces6
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Placa Paisos Catalans
Barcelona, Spain
Completed: 1983
Architects: Albert Viaplana and
Helio Piñón
Observations:- no green space, trees, or gardens- abundance of concrete, marble, and granite- very little seating
Modernism in Public Spaces6
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Modernism in Public Spaces6
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Hardscape vs. Softscape7
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BP after
Hardscape vs. Softscape7
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Hardscape vs. Softscape7
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BP Gardens
Hardscape vs. Softscape7
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Landscape Architect Tropes8
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Landscape Architect Tropes8
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Landscape Architect Tropes8
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Landscape Architect Tropes8
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Abstract vs. Accessible Art9
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Abstract vs. Accessible Art9
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Abstract vs. Accessible Art9
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Abstract vs. Accessible Art9
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Spending on Public Spaces10
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Sponsorships and Commercial Attribution11
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Sponsorships and Commercial Attribution11
Desired Sponsor Logo
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Sponsorships and Commercial Attribution11
2009 Logo
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Sponsorships and Commercial Attribution11
2011 Logo
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Sponsorships and Commercial Attribution11
after
Before
2009
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Sponsorships and Commercial Attribution11
20092009
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Sponsorships and Commercial Attribution11
2011
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Sponsorships and Commercial Attribution11
2011
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Sponsorships and Commercial Attribution11
Standard Coca-Cola branding elements
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Sponsorships and Commercial Attribution11
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Sponsorships and Commercial Attribution11
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Sponsorships and Commercial Attribution11
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Sponsorships and Commercial Attribution11
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Subtlety in Gardens – Bryant Park12
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Subtlety in Gardens – Bryant Park12
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Subtlety in Gardens – Bryant Park12
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Subtlety in Gardens – Madison Square Park12
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Subtlety in Gardens – New York Botanical Garden12
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Subtlety in Gardens – Battery Park12
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Thickness of Park Event Schedules – One week in a Chicago Park13
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Thickness of Park Event Schedules – One week in Bryant Park13