8Seconds

Local presence– Belgium, Germany, Italy, Spain, Sweden, France, The

Netherlands, …. – Brasil, Russia

Clients mainly in Europe and US

Telecom

Travel

Energy

Fashion

Finance

Media

Digital print

e-tail

Retail

Other…

8Seconds

10+ ESP’s Global coverage Works with all SaaS systems

What to test?

What to test?

Subjectline SenderTimingPromotionpricingImages Call to actionSegmentation– Regions– Gender

…..

8SecondsRT MVT Optimizer

8Seconds Email Optimizer

Multivariate optimization of email campaigns Real time optimizationBased on click-through behavior

How 8Seconds Email Optimizer works

Optimization Setting: Html code refers to 8Seconds server + redirect

8Secondsproduct & cases

CaseCenterparks

Case study: holiday park

Winter email campaign

Approx. 280,000 addresses

Goal: – Book now– Download winter brochure

Which content will maximize the effectiveness of the campaign?

Case study: results

16 unique combinations (8 headers + 2 grtz)

66,712 opens

After 10,279 opens, best combination was found, remaining 56,433 optimized version

increase of conversion rate: 830%

blank

CaseMobistar

Mobistar

Mobile: promotion of My25 8 different versions of the email– CTA-button – 8 versions

Target group: 43.9K

Results campaign

I discover

Results campaign

8Seconds found a winner after 287 unique viewsThe remaining only got the see the winning version

worst CTA best CTA

CTR = 5.13 CTR = 25.58

gain of this campaign = 398%

Thank you for your attention

Sofie Andries

account strategy director+32479 98 95 19

sofie@8seconds.net