General presentation.8 seconds version 2012_sfr_m
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Transcript of General presentation.8 seconds version 2012_sfr_m
8Seconds
Local presence– Belgium, Germany, Italy, Spain, Sweden, France, The
Netherlands, …. – Brasil, Russia
Clients mainly in Europe and US
Telecom
Travel
Energy
Fashion
Finance
Media
Digital print
e-tail
Retail
Other…
8Seconds
10+ ESP’s Global coverage Works with all SaaS systems
What to test?
What to test?
Subjectline SenderTimingPromotionpricingImages Call to actionSegmentation– Regions– Gender
…..
8SecondsRT MVT Optimizer
8Seconds Email Optimizer
Multivariate optimization of email campaigns Real time optimizationBased on click-through behavior
How 8Seconds Email Optimizer works
Optimization Setting: Html code refers to 8Seconds server + redirect
8Secondsproduct & cases
CaseCenterparks
Case study: holiday park
Winter email campaign
Approx. 280,000 addresses
Goal: – Book now– Download winter brochure
Which content will maximize the effectiveness of the campaign?
Case study: results
16 unique combinations (8 headers + 2 grtz)
66,712 opens
After 10,279 opens, best combination was found, remaining 56,433 optimized version
increase of conversion rate: 830%
blank
CaseMobistar
Mobistar
Mobile: promotion of My25 8 different versions of the email– CTA-button – 8 versions
Target group: 43.9K
Results campaign
I discover
Results campaign
8Seconds found a winner after 287 unique viewsThe remaining only got the see the winning version
worst CTA best CTA
CTR = 5.13 CTR = 25.58
gain of this campaign = 398%
Thank you for your attention
Sofie Andries
account strategy director+32479 98 95 19