General presentation.8 seconds version 2012_sfr_m

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description

General File presentation 8Seconds.

Transcript of General presentation.8 seconds version 2012_sfr_m

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8Seconds

Local presence– Belgium, Germany, Italy, Spain, Sweden, France, The

Netherlands, …. – Brasil, Russia

Clients mainly in Europe and US

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Telecom

Travel

Energy

Fashion

Finance

Media

Digital print

e-tail

Retail

Other…

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8Seconds

10+ ESP’s Global coverage Works with all SaaS systems

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What to test?

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What to test?

Subjectline SenderTimingPromotionpricingImages Call to actionSegmentation– Regions– Gender

…..

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8SecondsRT MVT Optimizer

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8Seconds Email Optimizer

Multivariate optimization of email campaigns Real time optimizationBased on click-through behavior

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How 8Seconds Email Optimizer works

Optimization Setting: Html code refers to 8Seconds server + redirect

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8Secondsproduct & cases

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CaseCenterparks

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Case study: holiday park

Winter email campaign

Approx. 280,000 addresses

Goal: – Book now– Download winter brochure

Which content will maximize the effectiveness of the campaign?

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Case study: results

16 unique combinations (8 headers + 2 grtz)

66,712 opens

After 10,279 opens, best combination was found, remaining 56,433 optimized version

increase of conversion rate: 830%

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CaseMobistar

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Mobistar

Mobile: promotion of My25 8 different versions of the email– CTA-button – 8 versions

Target group: 43.9K

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Results campaign

I discover

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Results campaign

8Seconds found a winner after 287 unique viewsThe remaining only got the see the winning version

worst CTA best CTA

CTR = 5.13 CTR = 25.58

gain of this campaign = 398%

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Thank you for your attention

Sofie Andries

account strategy director+32479 98 95 19

[email protected]