GCMB's Viator Presentation

Post on 14-Apr-2017

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Transcript of GCMB's Viator Presentation

CONFIDENTIAL

Viator & TripAdvisor Overview

Hannah Ahern: Regional Manager - UK, Ireland and the Nordic Region

Rosie Evans: Account Manager - Scotland, Ireland and the Nordic Region

CONFIDENTIAL

Agenda

• Company Overview

• Product display on Viator and TripAdvisor

• Our global audience

• Our Affiliate and Partner Network

• How to get started

• Mobile channel and In-Destination bookings

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Company Overview

Viator is the global leader in tours, activities and attractions

• 13m monthly visitors

• 2m app downloads

• 1m reviews & photos

• 40,000 products in 2000+ destinations

• 3m Facebook fans

• 10 languages

• 13 currencies

• 3000+ affiliate partners

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Viator is Part of the TripAdvisor Media Group

The world’s largest travel site

• 380mm+ monthly visitors

• 300mm+ app downloads

• 320mm+ traveler reviews

• Travelers can now book on TripAdvisor

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Viator: The Global Leader in Destination Activity Sales

Viator offers 40,000+ products across 2,300+ destinations in over 165 countries!

Country with Viator products

Viator Bookings by Destination Country: 2015

New products and suppliers welcomed from across the tour and activity globe

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Viator Around the World: Meet the Team

Customer Care & Global Support Teams, Las Vegas

Viator HQ, San Francisco

Viator Eastern U.S., Boston & NYC

Hawaii

Rome

Munich

Viator Australia, Sydney

North America

0.45

Europe23%

Rest of World

31%

Global Sales by Customer Country of Residence

Viator EMEA HQ, London

Now offering supplier support 7 days a week!

Viator has teams around the world to support our global customers and suppliers – like you!

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Product Pages on Viator.com and TripAdvisor

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TripAdvisor: Direct Booking for Tours and Activities

8

Get booking buttons on your TripAdvisor page Direct booking on TripAdvisor is only available for Viator supply partners

TripAdvisor listings with booking buttons receive nearly 5x more reviews!

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TripAdvisor: Emphasis on Bookable Activities

New page design gives best visibility to bookable productsTravelers can filter TripAdvisor listings to see instantly bookable tours, activities, and attractions as well as similar tours; and upcoming events.

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Additional Promotional Channels

Reach travelers as they browse TripAdvisor and ViatorCampaigns help millions of TripAdvisor users to find and book activities and cross-sell similar bookable tours and activities

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TripAdvisor and Viator Multilingual

11Viator products supported across TripAdvisor’s 30+ language sites and mobile sites/apps

Multilingual Channels showcase products globallyTravellers can book in multiple languages and currencies

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Glasgow: Your Global Customers

54 Countries so far in 2016

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Viator Distribution: Affiliate and Partner Network

Viator has the largest affiliate network in the industry Gain exposure on our growing network of 3,000+ partner channels including major airlines, hotel chains, travel agents, and loyalty programs (examples below)

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Viator Distribution: Affiliate and Partner Network

Viator cross-sells products through major travel brandsYour tours and activities are showcased to global customers traveling to your area

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Viator Marketplace: Signup is Quick and Easy!

15

viator.com/marketplace

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Viator Marketplace: Get Published on Viator

Submit your products to Viator for approvalThe Viator team reviews, edits, and publishes your products online within 10 days

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Viator Things To Do Page

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Viator and TripAdvisor Mobile: Compatable Across Devices

• Optimised for iPhone, iPad, Apple Watch, Android, and tablet devices• Highly rated apps feature 4-5 star reviews• E-vouchers and direct entry tickets accessible via Apple Wallet and My Bookings

within Viator app• Over 1 million push notifications sent each month• New destination page for iPad helps customers more easily find activities

Mobile is is the fastest-growing channelWith over 2.5 million app downloads, our mobile sector continues to see strong YOY growth

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TripAdvisor: Direct Booking on Mobile

Direct booking available on the TripAdvisor mobile app – which has 290 million downloads!

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Products for In-Destination Customers

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Next Steps and Opportunities

• Email any questions you have or arrange a follow up call• Join one of our scheduled Webinar sessions to learn more

• Sign up and start selling your attractions, tours and activities through Viator and TripAdvisor in time for summer 2016

CONFIDENTIAL

Thank You