Post on 19-Jun-2015
info@networkpaladin.org Master Science Information Assurance, (CISSP)®, C|EH v5, MCSE, CNA, CWNA, Security+, I-Net+, Network+, Server+, A+
What’s the fuss
Online communications channels dedicated to
community-based input, interaction content-sharing
and collaboration
Nothing new really We were made in the image of God.
We see the social relationship between the Father, the Son, and the Holy Spirit.
Social Media is a form of socializing.• Growing current connections
Building new Connections
The GOOD
Why Use social media?
Met people where they are– Samaria @Well
Engaged the un-churched – A Samaritan woman
Enhance communication – People are online
Promoted conversation – Ask then listen
The Chain Reaction- John 4:39 - 42Many Samaritans Believe
39 Many of the Samaritans from that town believed in him because of the woman’s testimony…
Social Media Numbers
Example “The Health Message”
Tips for Using Hashtags
Promote local events
Use your offline church marketing materials to promote social media networks and hash tags (bulletins, announcements from pulpit, etc..)
Advertise each event at least 3 times x 3 ways
Schedule to make easier HootSuite
The BAD
Not Having A Plan What is the purpose of your organization,
blog
What will be the purpose of using social media
Who is your audience
How will you be measuring your success
How are others who have a similar company mission doing social media
Are those goals clear and realistic
Not Thinking before Posting
Ashamed Ex-PR exec Justine Sacco apologizes for AIDS in Africa tweet
http://www.cnn.com/2013/12/22/world/sacco-offensive-tweet/index.html?hpt=hp_t2
The UGLY
Mistake #1 Not engaging your
audience
Mistake #2 Not diversifying your network Don’t put “ALL” Your Social Media Eggs in
One Network’s Basket!
Social Networks are Changing Rapidly and New Networks are Arriving.
Let’s Look at the Numbers
Which Network Should You Use?
Facebook Where the most people are
90% of People only read the newsfeed
Only 10% of your fans on average see your posts
Twitter Short micro blogging approach of 160 characters
50% of users are mobile
Great example of 1 to 1 to 1 to Many, which most pastors are on this network
Which networks? YouTube
o #1 place for video viewing on the internet
o Video content is in search results
o Is the #2 search engine
Google+
o Is a SEO network because it’s tied into Google
o Has functionality similar to Facebook
o Hangouts on Air is a great tool
Which Networks… Instagram
o Fully mobile video and photo network
o #1 mobile sharing site for images
o Is not just soccer moms and women sharing recipes
o #1 social network for driving ecommerce
Vine
o Has quickly become the place where younger users interact with short 6 second videos
Don’t forget about Text Messaging
Mistake #3 Not using photos and videos
Photos of Scripture
Video
Mistake #4 Not getting the word out about your
Social Media
Ideas Use your website to promote your social
media channels
Mistake 5: Not taking advantage of teams and automation tools
HootSuite
Mistake 6: Communication and Technology: NOT Set it and forget it Sometimes the tool changes. Keep Up!
Sometimes the culture changes. Strategize!
Sometimes it works as is. Keep consistent!
Hands on Setting up your accounts
Manage Social Media http://www.digitaltrends.com/social-media/best-
apps-manage-social-media/
http://contentmarketinginstitute.com/2013/07/manage-social-media-content-top-tools/
http://dashburst.com/best-social-media-management-tools/
http://www.linkedin.com/today/post/article/20130617171759-2484700-how-i-manage-my-social-media-presence
http://www.socialmediaexaminer.com/3-tools-to-better-manage-your-social-media-presence/
Google Alerts Google Alerts are e-mailed (or you can subscribe to the RSS feed)
alerts of Google results.
Step 1: Type in the search term.
Step 2: Pick which kind of search type you want: News, blogs, Web, video, groups, or comprehensive
(which includes all of the above search platforms).
Step 3: Pick how often you want the updates (As it happens, once daily, or once a week)
Step 4: Pick the e-mail length (up to 20 results or up to 50 results).
Step 5: Pick whether to deliver it to your e-mail inbox or as a feed.
Step 6: Hit subscribe.
HootSuite Hootsuite is a social media monitoring app that
works with Twitter, Facebook, LinkedIn, Foursquare,
Myspace and WordPress. It allows you to easily track all of your accounts, including @mentions on
Twitter.
In addition, you can track keywords on Twitter. You can create a tab and add columns tracking keywords
such as your name, company name, and blog name to see what people are saying
Addictomatic Addictomatic allows you to create a personalized
tracking page and pulls content from all over the Internet
including, but not limited to Google, Yahoo, Technorati, YouTube, Truveo, Flickr, Blinkx, Ice Rocket,
Digg, Topix, Newsvine and Tweetscan. Addictomatic is incredibly easy to use:
Step 1: Enter a keyword to track.
Step 2: Modify the boxes—add or subtract places you want content pulled from.
Step 3: Bookmark it and check back.