Bangladesh Mobile Market

Total Mobile phone Trend (Qty mn)

Numbers in ‘mn

Total Mobile phone growth 7.2% 34.6% 6.4%

15.4 16.5

22.2 23.6

FY 2011 FY 2012 FY 2013 FY 2014

Total Mobile Phone

Mobile Handset Industry in Bangladesh

Monthly Average Mobile Handset Import: 1.7 millionMonthly Average Smart Phone Import: 0.3 million

72% HS was internet enabled &24% of those HS was smart

phone

Smart Phone Import Growth

35%In 2013, Mobile Handset market

increased

In 2014, Mobile Handset market

will increase

9%

In H1 ’14,Smartphone

market increased

184%

Half Yearly Overview

H2 '13 H1 '14

8%

18%

Mobile Handset Industry in Bangladesh

72% imported handset were internet enabled

76% among internet enable HS were 2G handset24% among them were 3G handset

12% 2G enable handset

were Basic Phone

63% 2G enable

handset were Feature

Phone

1% 2G enable

handset were Smart

Phone

24% 3G enable

handset were Smart

Phone

Half Yearly Overview

Internet enable Phone

Smart phone Trend (Qty mn) M-o-M

Numbers in mn

Smart phone growth

Effect of Chinese holiday

Effect of Political unrest

situationEffect of high duty impose on Mobile HS in budget ‘14-

15

1.50

2.66

2.01

2.212.43

2.25

1.901.52

1.05

1.82

1.49

1.78

0.61

2.05

8% 9% 5% 8% 7% 10% 10% 19% 8% 22% 20% 17%18%

23%

-16% 77% -24% 10% 10% -7% -16% -20% -31% 74% -18% 20% -66% 236%

Jun-13 Jul-13 Aug-13 Sep-13 Oct-13 Nov-13 Dec-13 Jan-14 Feb-14 Mar-14 Apr-14 May-14 Jun-14 Jul-14

Total Mkt. Smart Phone %

0.17 0.20 0.13

0.37

0.510.60

0.850.74

1.04

0.91

37% 17% -32% 179% 37% 17% 42% -13% 41% -13%

4% 4% 4% 7% 7% 9% 18% 16% 16% 15%

Q3'12 Q4'12 Q1'13 Q2'13 Q3'13 Q4'13 Q1'14 Q2'14 Q3'14 Q4'14

Smart phone Trend (Qty mn) Q-o-Q

Numbers in mn

Smart phone Share% is increasing Q-o-Q

Growth of Smart Phone

Smart Phone Share% of total Mobile phone

Smart Phone

Smart phone Trend (Qty mn)

Growth of Smart Phone

Smart Phone Share%

Numbers in mn

After 2017, Smart phone and feature phone will be 50% & 50% due to high data penetration

16.020.5 19.6 20.1 19.4 17.3

0.5

1.74.0

9.1 12.5 17.1

16.5

22.223.6

29.232.0

34.4

8% 17% 31% 39% 50%

214% 138% 126% 37% 36%

2012 2013 2014 2015 2016 2017

FeatureSmart

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