Future of Smart phone in Bangladesh
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Transcript of Future of Smart phone in Bangladesh
Bangladesh Mobile Market
Total Mobile phone Trend (Qty mn)
Numbers in ‘mn
Total Mobile phone growth 7.2% 34.6% 6.4%
15.4 16.5
22.2 23.6
FY 2011 FY 2012 FY 2013 FY 2014
Total Mobile Phone
Mobile Handset Industry in Bangladesh
Monthly Average Mobile Handset Import: 1.7 millionMonthly Average Smart Phone Import: 0.3 million
72% HS was internet enabled &24% of those HS was smart
phone
Smart Phone Import Growth
35%In 2013, Mobile Handset market
increased
In 2014, Mobile Handset market
will increase
9%
In H1 ’14,Smartphone
market increased
184%
Half Yearly Overview
H2 '13 H1 '14
8%
18%
Mobile Handset Industry in Bangladesh
72% imported handset were internet enabled
76% among internet enable HS were 2G handset24% among them were 3G handset
12% 2G enable handset
were Basic Phone
63% 2G enable
handset were Feature
Phone
1% 2G enable
handset were Smart
Phone
24% 3G enable
handset were Smart
Phone
Half Yearly Overview
Internet enable Phone
Smart phone Trend (Qty mn) M-o-M
Numbers in mn
Smart phone growth
Effect of Chinese holiday
Effect of Political unrest
situationEffect of high duty impose on Mobile HS in budget ‘14-
15
1.50
2.66
2.01
2.212.43
2.25
1.901.52
1.05
1.82
1.49
1.78
0.61
2.05
8% 9% 5% 8% 7% 10% 10% 19% 8% 22% 20% 17%18%
23%
-16% 77% -24% 10% 10% -7% -16% -20% -31% 74% -18% 20% -66% 236%
Jun-13 Jul-13 Aug-13 Sep-13 Oct-13 Nov-13 Dec-13 Jan-14 Feb-14 Mar-14 Apr-14 May-14 Jun-14 Jul-14
Total Mkt. Smart Phone %
0.17 0.20 0.13
0.37
0.510.60
0.850.74
1.04
0.91
37% 17% -32% 179% 37% 17% 42% -13% 41% -13%
4% 4% 4% 7% 7% 9% 18% 16% 16% 15%
Q3'12 Q4'12 Q1'13 Q2'13 Q3'13 Q4'13 Q1'14 Q2'14 Q3'14 Q4'14
Smart phone Trend (Qty mn) Q-o-Q
Numbers in mn
Smart phone Share% is increasing Q-o-Q
Growth of Smart Phone
Smart Phone Share% of total Mobile phone
Smart Phone
Smart phone Trend (Qty mn)
Growth of Smart Phone
Smart Phone Share%
Numbers in mn
After 2017, Smart phone and feature phone will be 50% & 50% due to high data penetration
16.020.5 19.6 20.1 19.4 17.3
0.5
1.74.0
9.1 12.5 17.1
16.5
22.223.6
29.232.0
34.4
8% 17% 31% 39% 50%
214% 138% 126% 37% 36%
2012 2013 2014 2015 2016 2017
FeatureSmart
Thank You