“We’ve started using it in our social division. Now Searchmetrics is more valuable than ever before.”

Sebastian Wenzel, Webanalyticsbook

Free 30-Day Trial

Instant data. Tweak strategies. Benchmark

competitors.

Use with m

ultiple teams

#SEJSummit#Searchmetrics @NickWilsdon

• Lead SEO, Group Optimisation at Vodafone

• SEO, Digital Marketer• Tesco Personal Finance Group,

Domino’s Pizza Group Plc., British Gas Plc., MasterCard, Panasonic Group, British Airways

#SEJSummit#Searchmetrics @NickWilsdon

Learn to Make a Good

Business Case

Be Interested, Open and Diplomatic

SEO Can Influence Many Business Areas

#SEJSummit#Searchmetrics @NickWilsdon

• Why are business cases important?

• How can you make them interesting and accessible?

#SEJSummit#Searchmetrics @NickWilsdon

Tip: Branding is everything

• Operation Active Defense• Project Secure Web• Project Safe Migration• Operation Mobile Fortress

#SEJSummit#Searchmetrics @NickWilsdon

• Cooperation leads to new ideas • Data sharing opens doors and

justifies change• Every journey begins with a

single step

ImprovingPre-order

Access

Building the

Case

#SEJSummit#Searchmetrics @NickWilsdon

#SEJSummit#Searchmetrics @NickWilsdon

Inform Supply Chain

Opportunities for CRM

Data Collection

Enterprise SEO data is essential

Search justified focus on pre-order process

SEO interdependent relationship with other business functions

Search data can inform supply chain

#SEJSummit#Searchmetrics @NickWilsdon

Which products are becoming

popular in each market? Can

we identify the launch cycle?

New tools give easy data access

e.g. cyfe.com and import.io

#SEJSummit#Searchmetrics @NickWilsdon

#SEJSummit#Searchmetrics @NickWilsdon

Understand how public events will impact product demand

Which upcoming brands should we keep an eye on?

Seasonal Keyword Heat Map

Optimise Affiliate Traffic

Identified growing trends in “offer”

keyword terms

#SEJSummit#Searchmetrics @NickWilsdon

#SEJSummit#Searchmetrics @NickWilsdon

#SEJSummit#Searchmetrics @NickWilsdon

BrandGeneric

Reporting on Brand Activity

#SEJSummit#Searchmetrics @NickWilsdon

Data for Social

#SEJSummit#Searchmetrics @NickWilsdon

Opportunities in mobile search

Personalisation

XML sitemaps

App deep linking

#SEJSummit#Searchmetrics @NickWilsdon

Learn To Make A Good

Business Case

Be Interested, Open and Diplomatic

SEO Can Influence Many Business Areas

#SEJSummit#Searchmetrics @NickWilsdon

@nickwilsdon

https://uk.linkedin.com/in/nickwilsdon

https://plus.google.com/+NickWilsdon/