Jordan Koene of Searchmetrics #SEJSummit: Surviving the Search Plateau
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Transcript of Jordan Koene of Searchmetrics #SEJSummit: Surviving the Search Plateau
![Page 1: Jordan Koene of Searchmetrics #SEJSummit: Surviving the Search Plateau](https://reader031.fdocuments.in/reader031/viewer/2022022203/587816821a28aba12d8b47cd/html5/thumbnails/1.jpg)
![Page 2: Jordan Koene of Searchmetrics #SEJSummit: Surviving the Search Plateau](https://reader031.fdocuments.in/reader031/viewer/2022022203/587816821a28aba12d8b47cd/html5/thumbnails/2.jpg)
#SEJSummit@jtkoene
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• Leads Professional Services and Client Success teams as VP Services at Searchmetrics, Inc.
• Previously Head of SEO and Content Development at eBay
![Page 3: Jordan Koene of Searchmetrics #SEJSummit: Surviving the Search Plateau](https://reader031.fdocuments.in/reader031/viewer/2022022203/587816821a28aba12d8b47cd/html5/thumbnails/3.jpg)
#SEJSummit@jtkoene
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Search Plateau?
![Page 4: Jordan Koene of Searchmetrics #SEJSummit: Surviving the Search Plateau](https://reader031.fdocuments.in/reader031/viewer/2022022203/587816821a28aba12d8b47cd/html5/thumbnails/4.jpg)
#SEJSummit@jtkoene
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Search Plateau?
![Page 5: Jordan Koene of Searchmetrics #SEJSummit: Surviving the Search Plateau](https://reader031.fdocuments.in/reader031/viewer/2022022203/587816821a28aba12d8b47cd/html5/thumbnails/5.jpg)
#SEJSummit@jtkoene
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Arches
![Page 6: Jordan Koene of Searchmetrics #SEJSummit: Surviving the Search Plateau](https://reader031.fdocuments.in/reader031/viewer/2022022203/587816821a28aba12d8b47cd/html5/thumbnails/6.jpg)
#SEJSummit@jtkoene
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Mountain Range
![Page 7: Jordan Koene of Searchmetrics #SEJSummit: Surviving the Search Plateau](https://reader031.fdocuments.in/reader031/viewer/2022022203/587816821a28aba12d8b47cd/html5/thumbnails/7.jpg)
#SEJSummit@jtkoene
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![Page 8: Jordan Koene of Searchmetrics #SEJSummit: Surviving the Search Plateau](https://reader031.fdocuments.in/reader031/viewer/2022022203/587816821a28aba12d8b47cd/html5/thumbnails/8.jpg)
#SEJSummit@jtkoene
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That’s a plateau if I have ever seen one!
![Page 9: Jordan Koene of Searchmetrics #SEJSummit: Surviving the Search Plateau](https://reader031.fdocuments.in/reader031/viewer/2022022203/587816821a28aba12d8b47cd/html5/thumbnails/9.jpg)
#SEJSummit@jtkoene
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![Page 10: Jordan Koene of Searchmetrics #SEJSummit: Surviving the Search Plateau](https://reader031.fdocuments.in/reader031/viewer/2022022203/587816821a28aba12d8b47cd/html5/thumbnails/10.jpg)
#SEJSummit@jtkoene
Why this matters?
Bankruptcy
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#SEJSummit
What is missing?
• We add content!• We have great design! • We do the fundamentals of SEO!• We are NOT growing!
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@jtkoene
![Page 12: Jordan Koene of Searchmetrics #SEJSummit: Surviving the Search Plateau](https://reader031.fdocuments.in/reader031/viewer/2022022203/587816821a28aba12d8b47cd/html5/thumbnails/12.jpg)
#SEJSummit
3 Takeaways:Turn a plateau into a range
1. Ignite your content
2.Expand your reach
3.Recycle good SEO habits
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@jtkoene
![Page 13: Jordan Koene of Searchmetrics #SEJSummit: Surviving the Search Plateau](https://reader031.fdocuments.in/reader031/viewer/2022022203/587816821a28aba12d8b47cd/html5/thumbnails/13.jpg)
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Ignite yourContentOptimize content continuously on a large scale
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#SEJSummit@jtkoene
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![Page 15: Jordan Koene of Searchmetrics #SEJSummit: Surviving the Search Plateau](https://reader031.fdocuments.in/reader031/viewer/2022022203/587816821a28aba12d8b47cd/html5/thumbnails/15.jpg)
#SEJSummit
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@jtkoene
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![Page 16: Jordan Koene of Searchmetrics #SEJSummit: Surviving the Search Plateau](https://reader031.fdocuments.in/reader031/viewer/2022022203/587816821a28aba12d8b47cd/html5/thumbnails/16.jpg)
#SEJSummit
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@jtkoene
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![Page 17: Jordan Koene of Searchmetrics #SEJSummit: Surviving the Search Plateau](https://reader031.fdocuments.in/reader031/viewer/2022022203/587816821a28aba12d8b47cd/html5/thumbnails/17.jpg)
#SEJSummit
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@jtkoene
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![Page 18: Jordan Koene of Searchmetrics #SEJSummit: Surviving the Search Plateau](https://reader031.fdocuments.in/reader031/viewer/2022022203/587816821a28aba12d8b47cd/html5/thumbnails/18.jpg)
#SEJSummit
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@jtkoene
Ignite your content
Decommission or consolidate low value content: This is the concept of removing “dead” content or pages
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#SEJSummit
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@jtkoene
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X
X
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Expand your reachBoost traffic by identifying & reaching expanded audiences not currently in your range of targets (but still relevant)
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#SEJSummit
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@jtkoene
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![Page 22: Jordan Koene of Searchmetrics #SEJSummit: Surviving the Search Plateau](https://reader031.fdocuments.in/reader031/viewer/2022022203/587816821a28aba12d8b47cd/html5/thumbnails/22.jpg)
#SEJSummit
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@jtkoene
Screenshot: Provided by the speaker
![Page 23: Jordan Koene of Searchmetrics #SEJSummit: Surviving the Search Plateau](https://reader031.fdocuments.in/reader031/viewer/2022022203/587816821a28aba12d8b47cd/html5/thumbnails/23.jpg)
#SEJSummit
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@jtkoene
Screenshot: Provided by the speaker
![Page 24: Jordan Koene of Searchmetrics #SEJSummit: Surviving the Search Plateau](https://reader031.fdocuments.in/reader031/viewer/2022022203/587816821a28aba12d8b47cd/html5/thumbnails/24.jpg)
#SEJSummit
Photo Credit: Shutterstock.com
@jtkoene
Expand your reach
Update and expand top of funnel content by expanding diversity of content
![Page 25: Jordan Koene of Searchmetrics #SEJSummit: Surviving the Search Plateau](https://reader031.fdocuments.in/reader031/viewer/2022022203/587816821a28aba12d8b47cd/html5/thumbnails/25.jpg)
#SEJSummit
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@jtkoene
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![Page 26: Jordan Koene of Searchmetrics #SEJSummit: Surviving the Search Plateau](https://reader031.fdocuments.in/reader031/viewer/2022022203/587816821a28aba12d8b47cd/html5/thumbnails/26.jpg)
#SEJSummit
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@jtkoene
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![Page 27: Jordan Koene of Searchmetrics #SEJSummit: Surviving the Search Plateau](https://reader031.fdocuments.in/reader031/viewer/2022022203/587816821a28aba12d8b47cd/html5/thumbnails/27.jpg)
#SEJSummit
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@jtkoene
Expand your reach
Build content and capabilities that focuses on “search moments” which allow users to learn more about your products, services and information
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#SEJSummit
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@jtkoene
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![Page 29: Jordan Koene of Searchmetrics #SEJSummit: Surviving the Search Plateau](https://reader031.fdocuments.in/reader031/viewer/2022022203/587816821a28aba12d8b47cd/html5/thumbnails/29.jpg)
#SEJSummit
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@jtkoene
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![Page 30: Jordan Koene of Searchmetrics #SEJSummit: Surviving the Search Plateau](https://reader031.fdocuments.in/reader031/viewer/2022022203/587816821a28aba12d8b47cd/html5/thumbnails/30.jpg)
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RecycleGood SEOhabitsFocus on key technical elements like: mobile, site speed, useful navigation for great linking
![Page 31: Jordan Koene of Searchmetrics #SEJSummit: Surviving the Search Plateau](https://reader031.fdocuments.in/reader031/viewer/2022022203/587816821a28aba12d8b47cd/html5/thumbnails/31.jpg)
#SEJSummit
Photo Credit: Shutterstock.com
@jtkoene
Recycle good SEO habits
Participate in improving the foundation: Improve internal linking, expand the awareness of the brand, or make simple technical adjustments
![Page 32: Jordan Koene of Searchmetrics #SEJSummit: Surviving the Search Plateau](https://reader031.fdocuments.in/reader031/viewer/2022022203/587816821a28aba12d8b47cd/html5/thumbnails/32.jpg)
#SEJSummit
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@jtkoene
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![Page 33: Jordan Koene of Searchmetrics #SEJSummit: Surviving the Search Plateau](https://reader031.fdocuments.in/reader031/viewer/2022022203/587816821a28aba12d8b47cd/html5/thumbnails/33.jpg)
#SEJSummit
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@jtkoene
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![Page 34: Jordan Koene of Searchmetrics #SEJSummit: Surviving the Search Plateau](https://reader031.fdocuments.in/reader031/viewer/2022022203/587816821a28aba12d8b47cd/html5/thumbnails/34.jpg)
#SEJSummit
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@jtkoene
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![Page 35: Jordan Koene of Searchmetrics #SEJSummit: Surviving the Search Plateau](https://reader031.fdocuments.in/reader031/viewer/2022022203/587816821a28aba12d8b47cd/html5/thumbnails/35.jpg)
#SEJSummit
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@jtkoene
Screenshot: Provided by the speaker
![Page 36: Jordan Koene of Searchmetrics #SEJSummit: Surviving the Search Plateau](https://reader031.fdocuments.in/reader031/viewer/2022022203/587816821a28aba12d8b47cd/html5/thumbnails/36.jpg)
#SEJSummit
Photo Credit: Shutterstock.com
@jtkoene
Photo Credit: Provided by the speaker
![Page 37: Jordan Koene of Searchmetrics #SEJSummit: Surviving the Search Plateau](https://reader031.fdocuments.in/reader031/viewer/2022022203/587816821a28aba12d8b47cd/html5/thumbnails/37.jpg)
#SEJSummit
3 Takeaways:Turn a plateau into a range
1. Ignite your content
2.Expand your reach
3.Recycle good SEO habits
Photo Credit: Shutterstock.com
@jtkoene
![Page 38: Jordan Koene of Searchmetrics #SEJSummit: Surviving the Search Plateau](https://reader031.fdocuments.in/reader031/viewer/2022022203/587816821a28aba12d8b47cd/html5/thumbnails/38.jpg)
#SEJSummit
Thank You!Jordan KoeneVP Services at Searchmetrics
@jtkoene
Photo Credit: Shutterstock.com
@jtkoene